The past few years have seen a rise in the use of food delivery apps and platforms, such as Uber Eats, GrubHub, and Postmates. More restaurants are also hopping on to the delivery app bandwagon. This just proves how many people order food online and how great the potential is for restaurants in terms of online sales.
This increasing phenomenon has been further highlighted by the current pandemic. With people sheltering in place, the risk of coming into contact with someone who has COVID-19, as well as restaurants limiting the number of people who can eat at their establishments, most restaurants have shifted the bulk of their operations online as more people order their food online for takeout or delivery. This shows that there is definitely a need for restaurants to have some sort of online food ordering system.
However, current food delivery apps are cluttered with multiple restaurants, thereby increasing the competition among them. Research has also shown that the majority of customers prefer to order directly from restaurants over third-party apps, preferring that their money is paid directly to the restaurant. For restaurants, this is also a good sign.
With the COVID-19 pandemic and the push for greater digitalization across the globe, now is the perfect time for restaurants to invest in an online food ordering system and we’ll tell you why.
Benefits of an Online Food Ordering System
1. It’s hassle-free for the customers, which encourages them to buy more.
Customers love to eat, but most of them don’t want to go out just to buy food. For some, venturing out just for food is a hassle, while others see this as a waste of time. As such, most customers prefer to order food online through a restaurant online ordering system that is just a few clicks away. Currently, customers who order through third-party applications are looking for ways to order quickly and directly from their favorite restaurants, so investing in an online food ordering system can greatly increase your sales.
2. You can avoid the competition and payment commissions in third-party apps.
With most restaurants getting into the delivery app bandwagon, the competition in these platforms is also challenging. Having your own online food ordering system helps you avoid this unnecessary competition and avoids the chances of your customers browsing other restaurants. Further, in third party delivery apps, you have to pay them a commission, which would be of better use to you if invested in a restaurant online ordering system instead.
3. You can streamline your restaurant online ordering system.
Using food delivery apps means that the ordering process is more intricate and involves multiple channels, from the delivery app provider to the restaurants and the drivers. Restaurants can skip all these unnecessary processes by going directly to the customer with their own online food ordering system. With this, you can streamline the ordering process, making it easier, more straightforward, and more convenient for you and your customers. Since you have your own system, you can also easily update your menu, adding new items, specials, and even discounts.
Important Features of an Online Food Ordering System
If you have chosen to invest in a restaurant online ordering system, make sure that it has all the basic necessary features needed to make it easily accessible and useable to the customer. Below are three of the most important features to incorporate into your online food ordering system.
- A menu with a clear and complete list of all the dishes available in your restaurant, as well as their prices
- A website and an app that are mobile responsive, as most people who order food online use their smartphones
- The option to pay through multiple payment methods, including cash on delivery, credit or debit card, PayPal, etc.
The COVID-19 pandemic has highlighted the need for restaurants to sustain an online operation. Even before the pandemic, the trend of constantly moving to online ordering and delivery was already growing, given its relative ease and comfort. It won’t go away. As such, now is the perfect time to invest in an online food ordering system for your restaurant.
With Advanced Digital Media Services, you never have to pay a per-order fee for every order your restaurant gets. Our ROFOS can help you build and maintain a robust and effective online food ordering platform! Get in touch with us today by filling out the form below and get started with your restaurant’s digital transformation!