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Category: SEO

Google Ranking Factors You Need to Know
SEO

Google Ranking Factors You Need to Know

A well-optimized website leads to more traffic, more sales, and bigger business. SEO makes your business noticeable over the thousands of other websites in your industry. It raises brand awareness, strengthens consumer relationships, and reflects your credibility. SEO makes online

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All About the Skyscraper Technique - An SEO Strategy
Content Creation

All About the Skyscraper Technique: An SEO Strategy

If you’re looking for a way to increase traffic on your website and improve your visibility on the online market, the skyscraper technique in link building can help you. Search Engine Optimization (SEO) practices and strategies have changed over time.

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Everything About Google's Featured Snippets
SEO

Everything About Google’s Featured Snippets

“Position 0” is the main target of any company’s website. Featured snippets are the first results on top of the search result pages. It provides relevant information to a query that is usually pulled from top-ranking pages. Since snippets are

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301 Redirect vs. 302 Redirect - When To Use Them
SEO

301 Redirect vs. 302 Redirect: When To Use Them?

Many marketers, SEO experts, and website owners sometimes substitute 302 redirects for 301 redirects. Although both URL redirects land internet users on the appropriate pages they want to visit, using the wrong one can lead to website issues. One of

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SEO vs. SEM - What Are the Differences
SEO

SEO vs. SEM: What Are the Differences?

Many businesses recognize the advantages of leveraging search optimization as an online marketing strategy. The internet is a powerful tool — and many businesses welcome the opportunity and promise it offers with open arms. Building and designing a company website

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7 Strategies to Get High Quality Backlinks in 2021
SEO

7 Strategies to Get High Quality Backlinks in 2021

There is no doubt that backlinks remain one of the top measures that Google uses to determine which sites are credible and worthy of a high ranking on search results. For that reason, digital marketers and SEO specialists should make

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How to Use Google Search Console to Improve SEO
SEO

How to Use Google Search Console to Improve SEO?

Rapid technological advancement allows the development of tools that shape global business. One result is the abundance of SEO tools at your disposal. There are more than a hundred tools, and most of them require subscription fees to have full

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