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E-commerce Marketing - Converting First-Time Visitors Into Buyers

E-commerce Marketing: Converting First-Time Visitors Into Buyers

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Engaging visitors to your website through various marketing channels is a tedious task, but with the right e-commerce marketing strategy, you can convert more first-time visitors into buyers.

First-time visitors are unlikely to make a purchase. Despite this, they are great assets to your business.

Given that the first visit is when a visitor learns about your brand, it’s vital to establish trust with a practical e-commerce marketing approach for your business website. It’s not enough to present products online, but it helps to let your customers know that you deliver on promises made on your website.

Let’s dive into the different e-commerce marketing strategies that can facilitate the conversion of first-time visitors into buyers.

How To Turn Website Visitors Into Buyers With E-commerce Marketing

Implementing the following tips can get you started on your way to e-commerce success. While engaging people to visit your website is one thing, having them pick up some items before leaving is another.

Knowing how to turn website visitors into buyers takes the right set of measures. Here, we’ll provide you with some proven strategies to convert e-commerce website traffic. The following e-commerce marketing strategies guarantee more emails to your subscriber list, increased sales, and a more significant number of long-term customers.

1. Incentivize the First Visit

When it comes to e-commerce marketing, nothing says “welcome” better than a coupon code.

First-time visitors are the correct type of audience to direct your efforts at, and they can be tougher to acquire. Given that first-time visits serve as a way for your customers to get acquainted with your business, putting your best foot forward can make their experience worthwhile and engaging.

One way to do this is to offer an immediate discount on their first purchase. Incentivizing the first visit through this e-commerce marketing strategy either leads to a direct sale or an additional email recipient you can re-market later. Although this poses a little cost on your part, it adds tremendous value to your business.

Note that the offer should also be exclusive and time-limited to prompt your customers to make a purchase and reduce your website’s bounce rate.

2. Include Testimonials

Some business owners sometimes overlook the importance of including testimonials in their e-commerce marketing strategy. Still, testimonials establish trust between businesses and their site visitors, especially first-time ones.

However, testimonials can either give your company a bad image or create a massive impact on influencing your visitors to become buyers. It’s a matter of adding a personal touch to it — like an author writing a story to connect with readers.

When including testimonials on your website, make sure to spread them out evenly on pages where they can provide the most impact. QuickSprout reports that longer testimonials help you achieve 11.3% more sales compared to shorter ones. If done right, this e-commerce marketing strategy can help build credibility.

3. Optimize your Checkout Process

When it comes to e-commerce marketing sites, simplicity is the best policy. It means that applying the necessary features like a one-click checkout helps a lot. If you want to have an effective e-commerce marketing strategy that improves lead conversions, make sure to eliminate all possible obstacles people may encounter when shopping on your website.

Although this may not be the primary e-commerce marketing strategy that mainly convinces site visitors to buy, having practical CTA buttons or product photos makes it easier for people to buy your products.

4. Create a Stellar First Impression

Your website is an integral part of your digital marketing strategy; how it looks will either make or break your website. A SWEOR article reports that it takes around 50 milliseconds for website users to form their opinion and determine whether they will stay or leave a website. Since your homepage is often the first thing visitors will see, it’s important to make a first great impression.

The best way to create the best website experience with this e-commerce marketing strategy is to optimize your homepage and landing pages with high-quality imagery, unique content, and compelling CTAs.

How To Build An E-commerce Website

Creating an e-commerce website is more straightforward than what a lot of people may think. While numerous e-commerce solutions or tools perform most of the work for you, it’s essential to know your site needs and conduct enough research before developing it.

Nonetheless, here is a simple step-by-step guide on how to build an e-commerce website:

1. Choose Your E-commerce Platform

The right e-commerce platform should meet your product and brand needs. When choosing the best e-commerce solution, consider the platform’s website performance, mobile optimization, and traffic capacity.

2. Purchase a Domain Name

Unless you already have a domain name for your online store, you should develop an easy-to-remember, short, and unique domain name.

3. Customize Your E-commerce Template

Choose a template or theme that matches your website vision. When customizing these pages, consider areas like customer navigation, homepage style, and customization options.

4. Add Your Products, Payment Options, and Shipment Settings

Product pages are some of the most crucial website pages as they let your customers know what you have to offer. Along with this, make sure to set up a simple payment method for each product that meets your payment processing needs. To top it off, make sure that your shipping settings involve clear shipping policies and shipping solutions that allow prompt delivery.

5. Test Before Publishing

Before launching your online store, make sure that everything is in place and working as it should. Conduct a test run on your order process and test your store on different browsers. Furthermore, remember to ensure that store functions are working, even on mobile, and include all necessary options in your store settings.

Choose ADMS For Reliable E-commerce Marketing Strategies

Implementing the right marketing strategies gives you a head start on your e-commerce success, and we’re here to help you!

As a long-standing full-service digital marketing company, Advanced Digital Marketing Services provides the most effective e-commerce marketing strategies to help your e-commerce website succeed in the competitive market. With our help, you can expect infallible results from a dedicated team of experts. For inquiries, contact us today!

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ADMS Paul Donahue

About Paul Donahue

Paul Donahue has been in the digital marketing realm since 2009. He has an intense passion for creating a dynamic digital presence for his clients through modern websites that rank well on Google. His company’s website is Colorado’s top-ranked SEO company. Author of three books published on Amazon, he is particular about staying abreast with the constantly changing SEO and digital marketing industry trends.

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