With the increase of internet and data technologies, millions of people are surfing the web. Now is the time to take advantage of social media. On the internet some of the most popular sites are Facebook, YouTube, Instagram and Twitter to name a few, and these sites all have something important in common, they are social media networks. Social Media, defined from the Merriam Webster online dictionary: “Media forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” Understanding the definition is a key factor to beginning to answer the question, why should a business use social media? There are several reasons why, but one of the most important things Social Media can do is enhance a business’ brand awareness.
A huge positive gained from using social media is that no matter what website you have, your brand will have increased awareness if you take advantage of social media. Take into consideration that every social media outlet is like opening a door to an entire audience online. The more social media accounts you use to promote your business, the larger your pool of potential followers increases. So the best case for your business is to secure a page on every social media website available that holds a huge standing in regular users that may have never seen your company, products or services until now.
Once you began introducing your company onto these social media websites you can begin stage two, which is how to use the social media pages to increase connection to your audience. Utilizing websites like Facebook and Twitter gives you the option to start sharing posts and information to your followers, letting you establish a powerful connection. Many social media websites have a platform that allows information you send to be broadcast instantly to people who follow your company’s page. Your posts are sent out and you can get immediate feedback from followers who could improve your business both productively, and let the customer feel listened to when you implement their ideas and constructive criticism. This gives your followers a sense of importance when their posts are read and heard, allowing there to be that connection and showing your business as transparent and trustworthy.
By using social media, you boost positive motivation from your audience and earn customer loyalty, which means client retention increases as your business will be the one they remember from all the competition.
Speaking of competition let’s remember that some of your competitors are going to be using social media to get a boost ahead, so keep engaging your audience. If your competitors don’t utilize social media, you are already steps ahead of them. Jumping into social media allows you to possibly be the first of your competition to get ahead by promoting your services to the larger audience. If some of your competitors have already established their brand online then you can use your accounts to watch over and examine what they post and do, and then improve upon your pages to outshine theirs. You can do this by watching when your competition put up deals, or how they post their updates and improve upon this with using video formats if they only use text posts. Get creative and up the stakes – stand out – and you can then gain some of their followers.
Now that your company’s been shared on various forms of social media and your followers are increasing, it’s time to remember where your hub is. The website you initially started your company on will undoubtedly receive an ever-growing increase of visitors, driven from your social media platforms. With enough attention and promotion on these platforms you easily can promote your website with posts and descriptions having a massive flow of clients going to see where to purchase your products or service at the source.
With every update and improvement you commit to on your social media platforms you directly connect back to your business as a whole, pushing the bar for branding and customer loyalty ever farther than it has been before. It’s obvious, it would be a lost opportunity to not spread your branding on these social media websites as there is only opportunities and followers to be made.