Where your website appears in search engine results matters. How can you make any sales if your website does not pop anywhere on the search results when a customer searches for the services you offer? How can a customer know about your service if they have no means of seeing your products and services?
Making sure that people find you when they search for specific products and services is the first step to sales. If you are nowhere close to getting this first step done, your return of investment is nowhere close as well.
This is why in today’s competition, it is crucial to build up your brand online, and this project could start really well if you know how to hire an SEO expert.
If you are dealing with these problems, consider hiring an SEO expert:
1. Your Website is Not Visible on Search Engine Results
Being on top of the search engine results is the main goal of SEO. Visibility is everything. You lose out on site visitors if your website is relegated to even just the second page of google search results. Keep in mind that the more visits you get, the more chances you have at generating sales. When you work with an SEO company, you get to know and use the following:
- The most suitable keywords for your business (keywords are the key!)
- The most effective SEO tools to optimize these accordingly
- Well-written website content specifically made for your website
- Quality backlinks
2. A Drop in Traffic
There are times when your website suddenly drops ranking. You could be on the top 10 results today, but there is no guarantee that you will rank the same tomorrow. Google updates its algorithms regularly. When your ranking starts dropping, it could be the outcome of any of the following (out of several others):
- Configuration error
- Ineffective backlinks
- Improper keywords used
- Google penalty
- Duplicate contents
If your sales are reliant on organic traffic, you cannot afford to get dropped by Google. To keep you on top, you need expert help. SEO experts are well-versed in tackling issues that might affect your website ranking. They know what is necessary to put you back on top.
3. Your Website Takes Longer to Load
Waiting for a website to load can be frustrating. If you find that your website doesn’t load within 10 seconds after clicking, it is highly likely that you are losing customers. SEO experts know that people can simply close the tab and choose another website. When you work with SEO experts, you are guaranteed a fast-loading website.
4. Your Website is Not Responsive
More than half of site traffic comes from mobile users. People use mobile phones almost every hour of the day compared to their computers. If your website is not optimized for use on different devices, customers could quickly lose interest and end up looking through other websites.
With the help of an SEO expert, you can rest easy knowing that your website is functioning well, whether customers are browsing through laptops, tablets, or mobile phones.
5. Your Website Looks Plain and Unprofessional
Okay, you were able to get a customer to view your page. It loads pretty quickly. However, you notice that they don’t spend much time on your page. Wondering why? Check how your website looks.
Does it look professional? Does it make your business look reliable? Does it provide relevant information? Catch the attention of your customers by designing a professional-looking website. This builds up your reputation. People quickly judge a business based on what they see on the website. If they don’t find it appealing enough, you will not leave a good impression.
Website development is part of the services offered by most SEO companies. SEO experts work hand-in-hand with website developers and web designers to come up with a website that contains reliable information and professional designs.
6. Your Website Does Not Convert to Sales
Organic traffic means nothing if your conversion rates are low. Site conversion is the percentage of visitors who actually clicked your links, filled out the order forms, and purchased your products.
SEO experts are equipped with the knowledge and the tools needed to analyze your website’s performance. Through these tools, SEO experts can diagnose the problem and come up with an actionable plan to help you improve your conversion rates and generate more sales.
Hiring an SEO expert plays a part in the success of any business. All you need to do is to know how to choose an SEO company properly.
Advanced Digital Media Services is an SEO company that has mastered the services needed by online businesses. We combine people skills, tools, and effective methods to achieve the goals of our clients. We have SEO experts, content writers, and web developers who work hand-in-hand to ensure your website has valuable and well-written content, appealing web pages, and strong SEO back-up. If you want to know more about our services and our previous work, please give us a call at 877-237-6969.
