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FREQUENTLY ASKED QUESTIONS

FREQUENTLY ASKED QUESTIONS

We understand that you are bound to have many questions about the best choice for your web presence.

Advanced Digital Media Services wants to be with you throughout the entire process of strengthening your digital identity, expanding your reach, and growing your business.

We listened and responded to your frequently asked questions to help you make your way in the digital marketing world.

We encourage you to regularly check out this space for updates on the latest developments in digital marketing.

Search Engine Optimization FAQs

Search engines are the starting point for almost all online activities. If you want your business to reach more prospects and generate more leads, learn to grab the online spotlight through effective SEO services.

1. What is Search Engine Optimization (SEO)?

Search Engine Optimization is the practice of implementing various techniques to improve your website ranking and online presence, with the goal of getting your site near the top of search results pages. When users search for words related to your products and services, your site will be easily visible, increasing traffic to your business.

2. How does SEO work?

Website ranking starts with search engine spiders that collect information about your site and decide how relevant it is in comparison to keywords you want to rank for. SEO is optimizing your individual website to meet the criteria of search engine giants like Google, so your website shows up on the first page for searches related to your business. Tailored to the strengths and weaknesses of your website, SEO is structured using the best practices of website construction, content development, internal coding, and link building.

3. Why do I need to invest in SEO?

SEO will amplify your website’s ability to rank higher in Search Engine Result Pages (SERPs). It increases your visibility, which ensures that more prospects visit your website when they search for your keywords. It’s great to have a stunning website featuring your products or services, but how does it help your bottom line if no one can find it? This is where SEO comes in.

4. How long does it take to rank in SERPs?

On average it could take a new website at least six months to rank in the SERPs with prime keywords. An established website could take less time. On the other had, it could take more time. There is no sure-fire way to plan a timeline unless the website is audited. Many factors come into play with ranking including backlinks, content quantity and quality, and mobile-friendliness. This is where a team of SEO specialists will plan out what needs to be addressed on your website. ADMS aims to deliver frictionless results while setting the right expectations from the start.

5. What are the most crucial ranking factors affecting SEO?

Google uses over 200 ranking factors in their algorithm, so it’s up to an SEO company to keep on top of the most relevant ones (as they do change). Strong ranking factors that are implemented into our SEO plans include:

  • Quality backlinks
  • Relevant and engaging content
  • Effective keyword usage
  • Responsive, mobile-ready layouts
  • Backend coding markup
  • Page loading speed

6. What is On-Page SEO?

On-page SEO focuses on the improvement of the pages in your website so they are properly searched and indexed by search engines. The process involves optimizing various elements for target keywords including the title tags, meta descriptions, html code structure, and alternative tags. These are things search engine spiders read, in addition to the content. Another huge factor of SEO is to improve the actual content and images on the pages; what prospective customers see. The content needs to be rich in relevance and proper keyword structure.

7. Why is On-Page SEO important for my website?

Adapting effective on-page strategies for your website will increase the chance for search engines to understand and identify the relevance of your website and its content. With on-page SEO, you have targeted control when optimizing your website to boost a search results presence and increase website traffic.

8. How will I know that my on-page SEO practices work?

There are many metrics you can use to measure the performance of your SEO implementation. At ADMS, these are just a few of the statistics we track to make sure that the SEO strategies we use on your site increase your online exposure and align with your digital goals:

  • Website traffic from organic searches
  • Frequency of your website’s appearance in SERPs
  • Amount of website’s backlinks, referrals, and brand mentions

SEO clients receive monthly reports with an array of information to easily track SERPs improvement and online website health.

9. What is local SEO?

Local SEO is just as the term suggests; making sure you have a strong online business presence in your local area. At ADMS we take great lengths to make sure your company name comes up in visitors’ search results for “your keyword or business type” near me. It is an SEO strategy based on the locality or area that your business serves. The goal of local SEO is to build your web profile and put your business name on the list of local directories.

10. What are local directories?

A local directory is a website that features listings for a specific local area. Businesses can be found in these listings with filters, such as zip codes, industries, cities, business size, etc. Some of the more popular local business directories include Yelp and Facebook. Businesses near the top of local directory pages are more likely to gain increased visibility, thus increasing website visits.

11. Why should I apply local SEO for my business?

Utilizing local SEO is one of the most effective ways of building a “neighborhood” following of dedicated patrons. With proper local SEO marketing, your business could be the first one your local audience turns to for meeting their needs. If your business is serving in multiple locations, local SEO will increase your business’s exposure to a set of audiences who are more likely to visit your website and support the products and services you offer.

12. What is the page authority score?

Page authority is a comparative metric of how a specific page ranks in SERPs. The page authority score depends on a number of factors including relevant content for your niche, quality backlinks, images, and relevant content of your website to determine their effectiveness. Basically, a page authority rank, or score, is a grade of your level of expertise on the subject of your business or service and how it benefits others. Higher page authority builds more trust and more traffic.

13. What is link building?

One way to boost your page authority is by earning the trust of relevant top-ranking websites. They, in turn will link to your website (called a backlink), which increases the chances of your website ranking higher in the SERPs. Link building is a very targeted and time-consuming aspect of SEO and is usually best left to experts to get optimal results.

14. How can link building increase my SERP ranking?

The quantity and quality of links pointing to your website increases your credibility, giving you a higher potential to be recognized by search engines as an authority in your niche. The greater your authority, the higher you’ll rank in SERPs.

15. What is Page Speed Optimization?

Page speed measures the time a website’s content loads and appears clearly on your browser. Technically, page speed is the “time to first byte” (TTFB), or how long it takes for your browser to receive that first byte of data from your website.

The page speed optimization strategy focuses on improving the load speed of your web page, making sure that users don’t leave before your website loads on their browser. Most people only wait three seconds before looking elsewhere.

16. How does page speed affect my SERP ranking?

Page speed is a direct ranking factor when it comes to SERPs. A website with high-quality content and compelling visuals may still rank lower if it has a slow page speed, which increases the bounce rate (visitors leaving a website without exploring further). Conversely, a webpage with a fast-loading speed encourages users to stay on the site, thus boosting SEO and increasing your SERPs ranking.

17. How does page speed factor into my SEO strategy?

The loading speed of your website is part of any comprehensive SEO strategy. Your page load speed directly influences search engine ranking, and customer experience. Our goal is to get people quickly to your website to review your products and services, and increase your conversions.

18. How do I optimize for page speed?

In optimizing your website for page speed and successfully achieving “position zero” in SERPs, here are a few of the essential factors implemented by ADMS:

  • Decrease the loading time of images and videos (media optimization)
  • Leverage browser caching
  • Enable GZIP compression
  • Minimize HTTP requests
  • Minify CSS, JavaScript and HTML
  • Implement a content delivery network (CDN)

19. Why should I hire an SEO company?

You should hire an SEO company with a proven track record to not only to boost your ranking, but to drive more qualified traffic to your website and increase conversion opportunities.

20. When should I hire an SEO company?

Right now, Google recommends prioritizing SEO strategies when redesigning or creating a website. You should consider hiring an SEO company if:

  • Your website is not ranking as well as it used to (or at all)
  • You lost your organic ranking and traffic
  • You are not sure what content will equal conversions and sales
  • You want to gain a competitive edge
  • You want to develop brand integrity and customer trust
  • You want to increase the value of your business
  • You want to increase your bottom-line

A qualified SEO company knows what steps to take to reach your goals. Contact Advanced Digital Media Services with any questions you have about SEO. We’ll be happy to go over the ways to increase your business. Your success is our goal.

Website Development FAQs

Your website anchors your online presence and search engine visibility. Establish a strong foundation for your business' campaigns through competent and impressive website development.

1. Do I need a website?

Definitely! Most consumers search for products and services online. A credible website with compelling content is a head-start towards endless marketing opportunities and customer engagement.

2. How will my website contribute to sales?

A website serves as a platform for your consumers to shop for your products and services. Through various website displays, consumers can efficiently switch from window-shopping to buying.

3. How long will it take for my website to be published?

ADMS strives to provide professional services that correspond to the schedules set by our clients. The pace of our projects depends on the existing materials during the initial stage, your feedback along the way, and the completion date of created content. Expect websites with complex functionality to require an extended development period.

4. What are web vitals, and why are they important for my website?

Search engines are now future-proofing websites by considering key ranking factors called Core Web Vitals – loading time, page interactivity, and visual stability. Giving priority to these elements increases your website’s chance to rank higher in SERPs, earning links, increasing traffic, and boosting conversions.

5. Should I delete my existing website?

When your website is not receiving enough traffic or content needs to be updated, site migration may be your best bet. This process rebrands, relocates, or re-platforms a website. Careful planning and testing minimize migration risks that substantially affect a website’s SEO.

6. What should my website look like?

ADMS complies with web design standards necessary for users to understand a website and achieve their search goals. Common standard practices include:

  • Logo placed on the top left of the website
  • Head panel for the main navigation
  • Dropdown menus
  • A link to contact on the top right of the website

7. What makes for a good web design?

Attracting and maintaining users is the ultimate goal of web design. Websites are typically optimized both for aesthetics and functionality. Every website element should be functional, consistent, visually appealing, and easy to understand.

8. What is responsive web design?

Responsive web design focuses on creating a dynamic website that looks good and works properly on all devices. Since your customers will access your website from different devices, responsive web design should ensure the fluidity and flexibility of your web layout against different screen sizes and resolutions.

9. What is an interactive web design?

An interactive web design provides a robust platform that encourages action and engagement between your customers. It ensures a positive user experience and valuable customer service.

10. What is keyword research?

ADMS ensures that the content we create will drive more traffic to your website. We do this through effective keyword research. We make lists of relevant words and phrases that your target audience uses when exploring ideas online through keyword research.

11. What is a long-tail keyword?

With all the possible short-term keywords used on the web, competition can be fierce. One way to overcome this is by using long-tail keywords. They are longer but more specific keyword phrases that your visitor may be likely to use when they need something here and now. With the intelligent implementation of long-tail keywords, you will find and attract the exact visitors to support your products and services.

12. Why is keyword research necessary for my web content?

There are three reasons why you should conduct proper keyword research when you are posting content on your website:

  • Keyword research will give you insights on what topics will build your organic search visibility and increase your website ranking.
  • Keyword research allows you to understand your current market to plan tactics that work best for your business.
  • Keyword research helps improve the products and services you offer by understanding your customers’ behavior online.

13. How do I know if my keyword research works?

The most common method of testing the effectiveness of your keywords is through keyword ranking. Type a search term on your browser and check the spot of your URL shown in SERPs. That spot is your keyword ranking.

14. What is content creation?

Content creation is the process of materializing your ideas into forms like blogs, articles, photography, videography, online commentary, or any of various digital media. It caters to a variety of purposes in digital marketing. Some include providing information to the target audience, attracting potential customers, and retaining existing visitors.

15. Why is content important for my website?

The relevance of your content primarily determines the success of your website. Compelling content drives traffic to your website and converts this traffic into a marketable product.

16. What makes for compelling content?

Compelling content is dependent on what you want to say and its relevance to your audience. Once you define your brand’s voice, you can create SEO-friendly content that will reach your audience. Optimizing your content commonly works around the following factors:

  • Compelling headlines
  • Interesting meta description
  • Relevance of topic (keyword-based)
  • Effective call-to-action keywords

17. How often should I update my web content?

There is no hard and fast rule on how often you should publish content on your website. But make sure to post enough and be consistent so that your audience will know when to check your website. The key is prioritizing quality over the number of your content.

18. What is website hosting?

A web host enables organizations and individuals to have the storage, connectivity, and channel to post a website onto the Internet. For your visitors to have access to your website, it should be located on a specific address on the Internet known as a domain.

19. How does website hosting work?

Web hosting is like storing a file on your drive. Your files are your website content, while your storage space or drive is your website server. The process of storing, accessing, and utilizing these files from your drive is the whole concept of website hosting.

20. How can website hosting affect my business?

81% of consumers are now conducting online research for the sole purpose of supporting or buying a product or service. If you want your existing customers and future buyers to consider your business, you must be visible online. One foolproof method of doing this is by hosting a website.

21. What makes for a good hosting server?

A good hosting server provider considers availability, speed, and security. ADMS goes the extra mile and provides more than just good web hosting. We guarantee you trusted hosting solutions focused on maintaining your customers, securing your data, upgrading your content, and expanding your domain.

22. What is reputation management?

Improving your online presence and increasing reach involves knowing what your customers like and dislike. You control how people think of your brand with an effective reputation management strategy.

23. What do online reputation management services entail?

The profitability of your website hinges on having a good brand presence and online reputation. Maintaining a positive perception may be challenging, but you know how to protect your website by contradicting negative feedback with positive content with effective reputation management.

24. How do I initiate reputation management for my company?

If you are determined to improve your online presence, you have to be proactive, and you must keep an eye on any mentions of your brand on social media, websites, reviews, and other online platforms. A strategy to counterattack negative comments and encourage your loyal customers to publish positive reviews of your brand effectively shapes how people see and understand your business.

25. Does SEO play a role in reputation management?

SEO is a critical factor in managing your online reputation. Using branded keywords in your strategy must effectively place your website on the first page of SERPs, attract consumers with solid metadata, and provide visitors with the best website experience. The goal is to leave a good impression once your consumers close their tab.

26. How can digital marketing improve my e-commerce website?

Promoting and increasing the exposure of your e-commerce website is the main benefit of digital marketing. Utilizing a result-driven digital marketing strategy can boost brand awareness and drive product orders to your website.

27. What can digital marketing do for my business?

Digital marketing platforms allow your business to reach out and interact with your prospects at every stage of buying and selling. Any digital marketing that leverages channels such as social media, email, websites, search engines, and many more has one function – to connect you to your current and prospective customers. It can help you drive engagement, create brand loyalty, and produce marketable results when adequately utilized.

28. What are B2B and B2C marketing?

The difference between B2B (business-to-business) and B2C (business-to-customers) marketing primarily points to their audiences. Since B2B companies offer services to other businesses, digital marketing focuses on providing quick solutions and engaging content. B2C marketing, on the other hand, needs to be more creative and conversational as it is more concerned with attracting customers and building lasting relationships, which in return increases business sales.

29. What is Google Business Profile?

Google Business Profile is a free-to-use and widely accessible online dashboard that you can use to manage your online presence across all Google services. By uploading relevant details about your business, you can control how your website appears on Google platforms like Google Maps and Google Search.

30. How can Google Business Profile help my business reach more customers?

Google Business Profile ensures that your contact information and business address are visible to your prospects and gives you opportunities to interact with your customers by allowing them to post comments and reviews. Google Business Profile also allows business owners to track the insights on their listings and use this to create campaigns and content that will generate fresh leads.

31. Why do I still need a Google Business profile if I already have a website?

There is no point in having a web presence if your website is not visible to your target audience. Google Business is one way to ensure that your website is on top results and that users will find your website first when they google your products and services.

Strengthen Your Online Presence With Advanced Digital Media Services

Leverage the benefits of digital marketing with a solid understanding of how it works and how it can affect your business. Advanced Digital Media Services provides foolproof digital solutions through effective SEO techniques and compelling content. Whether it be website development, hosting, search engine optimization, or Google Business Profile management, we have what it takes to craft strategies tailored for your business.

We drive marketable outcomes for different brands worldwide and turn businesses into industry titans. Contact our team today and get the expert services you need. We'd love to help you next.

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