Blockchain may be a relatively new technology, but it is already making waves in financial arenas. However, blockchain technology is not only affecting the financial sector. It is also making a huge impact on digital marketing. Both disruptive and beneficial,…
In a world where tools like Google Analytics allow you to track the conversion rates of every page of your website, and platforms like Facebook Advertisements allow you to bid for sales and leads, it is understandable that many marketers…
In 2017, experts have started explaining the magic of a new content marketing trend: the pillar page. Since then, companies have been clamoring to fit a pillar page into their marketing strategies, even if they do not always understand how…
Innovations affect how people use the internet. As voice search technology has leaped forward in the past few years, the way most consumers search online has changed tremendously. To capitalize on this new trend, business owners learn how to optimize…
Digital marketing is highly recommended for businesses trying to increase sales. Although many business owners are having a hard time measuring the results of their online campaigns, spending on digital marketing is still expected to increase by as much as…