The year 2020 has been full of surprises, largely not the good kind. Many companies are struggling to get by. With the end still nowhere in sight, you shouldn’t wait until your resources dry up. These days, one of the
If you care about your WordPress website, you should care about the website speed. Internet users can be impatient, so owning a website or a blog that loads quickly is crucial to reach your business goals. If it takes too
Using a Google My Business page is a way to make your business’s online presence felt to a wide audience. It highlights your brand by listing it on Google multiple times. However, it’s not unusual for many owners to feel
More and more companies are transforming their business structures to soften the blow of the pandemic. One of the ways they have found to do this is to offer their products and services online. For this reason, the web design
Over the last few years, several new and innovative ways have come up for promoting and advertising brands. Businesses have become more creative with the use of digital technology, particularly social media. Along with the rise of these new channels,
The SEO landscape is quite dynamic. Sure, some things stay the same: use keywords in your titles and tags, make your site mobile and user-friendly, etc. However, other factors will continue to change. This year, Google, along with other search
Managing your company’s brand can be challenging depending on your niche, competition, and other circumstances, and this was true even before there was a global pandemic making things even more difficult. Most of us have heard of (but hopefully never
In an age where digital trumps almost everything else, social media, including Instagram, is a very powerful tool for marketers and advertisers. Because of Instagram’s highly visual content, it is not surprising that it instantly appeals both to customers and
With the COVID-19 pandemic set to continue on and with no foreseeable end to this crisis as yet, it will not be business as usual for the near future. Many business policies are still changing by the day, usually depending
When preparing your marketing materials, don’t just zero in on outbound advertisements. It may seem obvious, but most businesses miss the mark. Yes, driving traffic to your website is an integral part of marketing. However, it would help if you
When starting out, it’s hard for any business owner to address their upfront costs. There are so many expenses on the table that budgeting can be a little challenging. You need to channel your funds toward the basics, especially when
Social media is the new heavyweight in online marketing. In fact, many users divide their attentions across multiple platforms, including Facebook, Instagram, Twitter, and Pinterest. While Facebook is probably the marketing platform that most businesses know about, few have started
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