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4 Critical E-commerce Trends to Watch in 2020
SEO

4 Critical E-commerce Trends to Watch in 2020

It’s a brand-new year and a new decade. From the way people shop to the way online businesses and e-commerce trends are managed, it’s already clear that e-commerce is gearing up for big changes. In 2019, the global e-commerce market

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4-Step Checklist to Effective Digital Branding
SEO

4-Step Checklist to Effective Digital Branding

In a world where tools like Google Analytics allow you to track the conversion rates of every page of your website, and platforms like Facebook Advertisements allow you to bid for sales and leads, it is understandable that many marketers

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5 Key Elements to Creating A Powerful Pillar Page
SEO

5 Key Elements to Creating A Powerful Pillar Page

In 2017, experts have started explaining the magic of a new content marketing trend: the pillar page. Since then, companies have been clamoring to fit a pillar page into their marketing strategies, even if they do not always understand how

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Voice Search Optimization: A Definitive Guide
SEO

Voice Search Optimization: A Definitive Guide

Innovations affect how people use the internet. As voice search technology has leaped forward in the past few years, the way most consumers search online has changed tremendously. To capitalize on this new trend, business owners learn how to optimize

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The Importance of Having the Right Business Logo
SEO

The Importance of Having the Right Business Logo

Evidence shows that if you want to develop loyalty, the first impression is extremely important. Logos can help companies in their endeavor to create a first and lasting positive impression. Logos are the iconic representations of your brand story. They

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