Digital marketing has greatly changed the way we do business. When done right, your digital marketing strategy can give your business the right level of exposure to your target audience, provide the analytics you need to convert those leads into
Research shows that 88% of consumers do online research and read product reviews before deciding to purchase anything in-store or online. This only proves how important a website is to a business. It is practically the foundation that supports all
Digital transformation has taken the business world by storm. It is a necessity that all businesses must take in order to stay relevant and cater to the needs of both the consumers and the marketplace. Many companies, however, encounter setbacks
According to a study published by CISCO, 82% of internet traffic will be driven by videos. This is why having a good video marketing plan in place for your website is so essential. Not only will it increase traffic to
While SEO is a long-term strategy, there are some immediate best practices that your company can implement that will gradually help to improve your rank. There are even numerous things marketers can do to implement quick SEO fixes that can
Believe it or not, there are still companies and some marketers who wonder why duplicate content is bad for SEO. This is especially true if the content duplicating itself is on one of their website properties. The fact is there
Data scraping software lets individuals import information from websites into local files or spreadsheets and save them on a computer. It happens to be one of the most effective and efficient ways to harvest data from the Web. Data scraping
When pay-per-click (PPC) marketing was first developed, your small business may not have been around to witness its birth. However, by now, if you’re not using PPC to generate leads to your business, it’s highly likely that you’re leaving money
When you’re trying to become a leader in your industry and create brand building strategies, it’s important to implement the correct techniques and best practices for your company’s search engine optimization (SEO) strategy. This can be broken down into four
If you’re operating a business that’s trying to compete on the internet, it’s crucial to generate leads from potential customers. One of the fastest ways to do this is by using pay-per-click (PPC) marketing. When this marketing technique is utilized
If you’re a company looking for new ways to create brand awareness and market your products or services, you’ll want to take advantage of the opportunities available in LinkedIn marketing. By building a solid LinkedIn marketing strategy, you can create
There is only one reason to rank well, and that is to increase the search traffic on your website. The first order of business for site owners and marketers to embrace is the understanding that SEO and SEM take time.
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