Artificial intelligence, or AI, is already transforming the face of digital marketing. AI can help optimize and speed up several marketing tasks, improve customer experiences, and drive more conversions. Many are already using some type of AI-powered solution in their
It’s a brand-new year and a new decade. From the way people shop to the way online businesses and e-commerce trends are managed, it’s already clear that e-commerce is gearing up for big changes. In 2019, the global e-commerce market
Blockchain may be a relatively new technology, but it is already making waves in financial arenas. However, blockchain technology is not only affecting the financial sector. It is also making a huge impact on digital marketing. Both disruptive and beneficial,
In a world where tools like Google Analytics allow you to track the conversion rates of every page of your website, and platforms like Facebook Advertisements allow you to bid for sales and leads, it is understandable that many marketers
In 2017, experts have started explaining the magic of a new content marketing trend: the pillar page. Since then, companies have been clamoring to fit a pillar page into their marketing strategies, even if they do not always understand how
Innovations affect how people use the internet. As voice search technology has leaped forward in the past few years, the way most consumers search online has changed tremendously. To capitalize on this new trend, business owners learn how to optimize
Digital marketing is highly recommended for businesses trying to increase sales. Although many business owners are having a hard time measuring the results of their online campaigns, spending on digital marketing is still expected to increase by as much as
Social networking sites are governing the world in several ways that people have never before imagined. We can see new connections being established seemingly out of thin air. With better profile integration than ever, it is even more essential today
Evidence shows that if you want to develop loyalty, the first impression is extremely important. Logos can help companies in their endeavor to create a first and lasting positive impression. Logos are the iconic representations of your brand story. They
Facebook has made huge leaps into the future with the introduction of Timeline for Pages, and marketers have been able to take advantage of this shift. This cosmetic change made the content presentation even more engaging in Facebook Pages. It
If you do not know how to use SEO keywords, you are losing business. Evidence shows that approximately 95% of people only look at the first page of research results, and half the clicks on that page will only browse
When it comes to conceptualizing the final design of your business page, creativity is good, but functionality is more important. Flash animations may somewhat delay shoppers during checkout time, while modern style elements may prove to be more difficult, especially
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