Logo and Graphic Design

Logos and Brand Recognition

Recognition should be one of the main points a company strives for. A way to be remembered, or stand out from the rest. The right logo can take a business a long way. Sometimes a catchphrase or simply a company name isn’t enough for a company to be recognized or noticed. However, if you have a logo, the need for lengthy, hard to remember catchphrases become a thing of the past. Nowadays, people want to get straight to the point, and a logo is the right way to go. If done right, a logo can set you on the path of your brand becoming iconic. its following.

First Impression

Logos can be seen as the face of a company, it should express both its brand image and message in order to be successful. It’s the first thing customers see, and should pique their interest and push them to want to know more about the company. First impressions are important and can be what makes or breaks the decision to purchase goods or services from any company.

Brand Loyalty

When buying a brand product for the first time, Forty-eight percent of consumers claimed to become loyal to that specific company. A happy customer brandishing your company logo in itself is a walking advert. Others can see just how happy these customers are with the product, and by seeing the logo showcased on the item, know exactly where they purchased it from, leading to increased sales, and more walking advertisements. An endless cycle ending only in more sales and a successful company. This creates a feeling of familiarity from the consumers, and thus leads to the notion that the company is trustworthy and easily accessible for many of its following.

Memorable

Pictures and symbols trigger memories and even the emotional receptors of consumers. A good logo can make one recall specific memories or emotions, which can be used to push the outreach of the business. Relating your company with good feelings can only benefit you in the long run. When a consumer makes good memories with your product, simply seeing the logo can make them giddy. Happy customers attract more customers, and they too will remember the iconic company logo that gave them great memories.

The importance of a logo is extremely evident. No matter how much it costs, a great logo is a company’s first step to becoming a great business.

Stand Out

It is worth every cent when it comes to creating your logo, as consumers tend to associate its quality with the quality of the service or product the company provides. For BP oil, spent $211,000,000 on their logo rebranding. Simply buying an original font can cost hundreds of thousands of dollars. A unique logo signifies a unique company – company that deserves to be noticed and draws all the attention away from its competitors. By standing out from other businesses, one can redirect the traffic of other companies with similar products or services to themselves.

Factors To Consider

Distinctive

A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media formats. A good logo is memorable and makes a great first impression. It should be effective at any size – whether it’s on a billboard or on a pen. A quality logo makes an impact both in color and in black and white.

Details

With logos, details are extremely important. Particular attention must be paid to every element of the logo, including the color palette, shapes and fonts. All of these elements help to convey a message about your brand. A gym may choose to use thick, bold fonts, while a wedding planning agency may use fanciful, cursive fonts for their logo.

Delivery

The visuals and imagery should be appropriate for your company to avoid any discrepancies or confusion. All colors, shapes, images and fonts must be consistent with the idea that is to be communicated. It’s very important that your logo delivers the correct message about your company.

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