The year 2020 has been full of surprises, largely not the good kind. Many companies are struggling to get by. With the end still nowhere in sight, you shouldn’t wait until your resources dry up. These days, one of the smartest moves you can make is to leverage digital marketing, even if you own a local business, because if you don’t, you’ll lose your standing with your customers.
It’s time to implement some clever marketing strategies to get your business back on its feet. Here are some of the best SEO strategies shown to be effective in the long term.
1. Don’t ignore COVID-19
If you want to learn how to improve your SEO strategy during the pandemic, your first step is to acknowledge its existence. Prepare an informative page about the Coronavirus, but make sure you craft one with pathos, that appeals to emotions. Don’t fixate on crunching numbers because right now, a little empathy goes a long way.
Make sure that you include attractive graphics with crucial information, which will reduce the bounce rate and improve the overall user experience.
This SEO strategy works because you make your target customers and clients feel like you can relate to them, thereby gaining their trust in these tumultuous times. You don’t have to fake anything. Just prepare a statement about what you’re going through and provide encouragement to those who need it. You can add product updates and info to it, but don’t be too pushy.
By doing this SEO strategy, you establish a deeper rapport with your oldest fans. Moreover, any individual who comes across your page will find your business engaging and approachable. Either way, you get to turn more leads into revenue.
2. Stay ahead of the game
If you don’t do your research on the best SEO strategies, your little tricks won’t go far, even if you do it regularly. The competition is fierce these days, and it gets more and more challenging to stand out, so you have to constantly look into the latest updates and innovations.
A basic yet significant SEO technique involves looking at what your neighbor is doing. What’s your competitor up to? You’ll make plenty of headway by observing how your top competitors are faring because you’ll be able to sniff out new SEO techniques along the way. Here’s how you can do it:
- List at least three local businesses in your niche. Make sure you choose companies with products similar to yours.
- Dig deeper into their web presence and pinpoint their strengths, such as the best SEO strategies they appear to be using.
- Identify which of these SEO techniques apply to your business.
- Apart from crawling websites, you can also look over social media pages to understand their brand personality and habits.
- Once you’re done scrutinizing local businesses, move on to popular household brands in the same industry.
- There are SEO analysis tools you can use to examine click depth, selling point, and even their current marketing strategies during the pandemic.
- After getting this relevant data, you can work on realigning your current techniques to score higher on search engines.
3. Reach out to experts
If you have no idea how to improve your SEO strategy during this challenging period, you’re not alone. It’s the reason SEO experts exist in the first place. As you have probably learned from your own attempts, SEO can be tricky, and getting technical is a huge part of it. It might be too overwhelming for people looking to liven their business but have zero experience in SEO.
It might be the time to revamp your SEO strategy to keep up with your goals and work through the crisis. Ask for assistance in changing your 2020 SEO strategy to help your business adapt and eventually thrive despite the pandemic.
If you don’t use digital marketing to your advantage during this critical period, you and might not make it out alive. If you’re already utilizing the power you get from doing your business online, you need to adapt and embrace the necessary changes to save your business.
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