A study on the effects of negative business reviews on consumers' product attitude, risk perception, and purchase intention shows that the rapid growth and proliferation of electronic word-of-mouth (eWOM) created a new threat to Internet marketers. According to the study,…
Customers put in the effort to leave reviews when they experience excellent customer service or when the products they bought exceeded their expectations, but they will also do the same if they experience unsatisfactory service. There is no pleasing everyone,…
The internet is indeed the fastest mode of communication and information dissemination today. However, is the information always factual? NO. Moreover, negative information spreads like wildfire online. If we take a closer look at the statistics, negative topics get way…
When handling your business, one of the things you should focus on is your online reputation. In the world of business, reputation crises are inevitable. It happens to all of the rising businesses. Reputation management is important in maintaining the…
The COVID-19 pandemic brought about huge changes in people's lives and businesses, and now more than ever, companies need to maintain their brand reputation to highlight their resilience amidst a global health crisis. Those who can maintain good public faces…