The COVID-19 pandemic brought about huge changes in people's lives and businesses, and now more than ever, companies need to maintain their brand reputation to highlight their resilience amidst a global health crisis. Those who can maintain good public faces…

For a business, the relationship with the customer is more important than any other. The customer can amplify this either positively or negatively. For example, if a customer is not satisfied with your brand, there is a very good chance…