What Is Alt Text? Alt text is the written content that can appear on a webpage in place of an image that fails to load. Alt text can also benefit users who are visually impaired. Alt text is also an…

Google relies on links to determine the value of webpage content. Google also uses links to crawl a website and follows both internal and external links. Through link following, Google can also determine the relationship between a website’s pages. Google…

The term usability is important because it goes to the heart of what a website should be all about and what it delivers. Usability today refers to how easy or difficult it is for individuals to use and navigate a…

As a website owner, you are likely aware that a new marketing trend is always waiting just around the corner. We can assure you there are internet marketing trends for 2020 and beyond that you will definitely want to be…

When it comes to SEO, your website and company deserve every opportunity to optimize and rank as highly as possible in search engine results. This brings us to the topic of rich snippets. There are no ‘poor’ snippets. There are…