Search engine optimization (SEO) is one way for online businesses to attract potential clients to their websites. If you have a website for your business, it is imperative that you follow SEO trends to use SEO to your advantage.
Statistics show that there are over 3.5 billion Google searches every day, but only .78% of searchers look for results on the second page. These statistics show the importance of ranking higher on Google results. The higher your web page ranks, the more customers you attract.
However, with the internet ever-evolving, SEO is constantly changing with it. That’s why it is crucial that you frequently modify your strategy when it comes to SEO. You will learn what is new in SEO and how you can boost your business’s sales with this article.
1. Keyword Research
In 2021, it is a guarantee that keyword research will play an essential role in SEO. Research shows that 50% of Google searches are what you may consider zero-click searches. This type of search results from the advancement of Google search results where users can find the answers they need on featured snippets without having to click on a specific result.
With this in mind, you need to optimize your website, business profile, and content with keywords that will suit the needs of your users. It is crucial that you invest in keyword research to find the right keywords to boost your website in the right direction.
The best way to do keyword research is to find the target keywords for your business, understand the purpose of those keywords, and use them in a creative and precise manner.
2. The Importance of Original Content
Thousands of blogs are written and added to different websites every day. It is important that you produce original content that has not been published anywhere else on the internet because originality is crucial on Google. If your blogs are 100% authentic, the search engines will likely prioritize your results.
Think of it as a customer would. Would a person buy a bag with the same color and design as one they already have? SEO content works with the same mindset. If you produce content similar to your competitors, Google has no reason to rank your site above the original and more trusted websites. Keeping your content authentic yet straightforward will add value to your brand.
The best thing you can do is produce original content by conducting case studies, surveys, and customer testimonials. There is nothing more authentic than sharing personal experiences that relate to your customer base.
3. Video Marketing
Did you know that YouTube is the most popular search engine after Google? With over 800 million videos uploaded by users worldwide, it gains more users by the minute. If you aren’t familiar with video marketing, it is best to start now.
You may wonder how you can use this SEO trend to rank higher in search engines. The first thing you need to do is optimize the video description and the title. Avoid too many words in the description and make it easy for the viewers to understand.
Keywords are still essential even in video marketing. What you can do is optimize your video on YouTube by using the autocomplete search feature. To do this, type the main topic of your video in the search field. The suggestions that appear are all related to previous searches for the subject. You can use these suggestions to help optimize the video itself.
4. Influencer SEO
Influencers have become massive on the internet these days. Successful ones have millions of followers who can potentially become your customers. Influencers are people who have gained the public’s trust over the years, and if you successfully partner with them, they can publicly show support to your brand and bring positive publicity to your business.
Most marketers believe that the impact of influencer marketing is far more effective than other marketing methods. If you are wondering how to use this google trend in SEO, you need to be very specific in choosing the influencer to market your brand. Keep in mind that not all influencers can help you get the result you want. That’s why you need to learn more about them and if they aim toward your target audience.
Here is how influencer marketing affects SEO:
- Brand Visibility and Customer Engagement: Influencers are experts with what the audience enjoys. With their help, you can create specific content that centers around your customers’ preferences. The content you design with influencer marketing should be specific, unique, and valuable to you and your customers.
- Social Media Traffic: With a popular influencer, your content can quickly go viral and receive tons of traffic in an instant.
There are so many changes with the internet; just as the internet evolves, so will future SEO trends. Suppose you want to have the most effective Search Engine Optimization for your business’s website. In that case, Advanced Digital Media Services is here to take care of everything from web development and design to maintaining the best website for your business. Contact us now!