The purpose of your business website is similar to the purpose of stores we see in malls – first impressions matter in attracting and retaining customers. A well-organized stall encourages potential customers to browse the store and buy. Disorganized stores discourage any customer from buying or browsing, which directly causes lost sales.
Your e-commerce website design must be attractive in order to gain more customers. There are some features you can add to make it accessible and easy for the users to understand. Focus on the design and layout to make the website stand out among competitors.
In this article, you will learn six e-commerce web design tips that will surely make your website effective and attract more customers:
1. Keep It Simple
One of the main rules in designing e-commerce websites is to keep them simple. The more color combinations, elements, and banners there are on the page, the more it takes the focus away from what you offer. The main idea of the website is to gain more sales. If the customers don’t even notice your products and services, there is no point in creating the site.
2. Prioritize the Branding
People who shop online are more interested in buying from established brands. If you want to make a name for your brand and build trust among your customers, prioritize your branding.
Your brand is the face of your business. Your e-commerce site design must showcase your brand. Your whole company image, significance, and difference from your competitors are huge factors in building your brand reputation. If you want to take full advantage of your e-commerce web design, you can take your time defining the brand and aligning your design to your brand.
Once you have established your brand, you can use it to interact with your audience and gain more sales.
3. Use High-Quality Images
When it comes to website design, high-quality images are known to increase sales conversion. Research shows that relevant images increase the sales conversion of an e-commerce site up to 40%. When your pictures are blurred or pixelated, your users will not want to buy your products as they can’t see them very well.
To use the power of the images to boost your sales, you can get professional photos of your product taken. Professional photos go a long way in building your customer’s trust and confidence in the product or service you provide.
If you have many clear and high-quality images on your site, your customers will see exactly what they want and develop trust in your brand.
4. Make Your Content Easy To Read
Although writing long, informative descriptions for your e-commerce website may seem like a good idea; you must be mindful of how you write it. Recent studies reveal that most website users only read 20% of the text they see on websites. That’s why the layout is important. If you want the users to pick something up from your blog, make your content easy to scan.
So how exactly are you going to make your content easy to scan? Simple. Break up your content into bullets or numbers with the essential information in bold letters to call the users’ attention. The easier it is to read your content, the more the audience will catch the necessary information, leading to more sales for your business.
5. Make It Look Professional
The purpose of having an e-commerce site is to have the users purchase your products or utilize your services. To do that, you need to ask for personal and sensitive information such as their name, address, and credit card information. If the design of your website does not look professional, it can impact your whole business.
Investing in professional e-commerce web design services is undoubtedly the best way to build the trust of your customers. Your website must be free from misspellings and typographical errors. Aside from being error-free, the color palette must also be consistent and pleasing to the eye. Make sure that all product links work, and the images are always of high quality.
Always remember that a unique website is equal to a successful and trustworthy business.
6. Make It Responsive
Did you know that mobile search is more popular than desktop search when it comes to internet surfing, including shopping online? If you want to give your customers what they want when they want it, make sure that your e-commerce website is responsive. Be aware of its importance; if your website is not fully responsive, you will lose potential customers by the minute!
The designs for e-commerce websites are readily available on the internet. However, you must be mindful of its impact on your sales. Look for the best website design services to have the results you want for your site.
In Advanced Digital Media Services, we have the experience and skill to create the best e-commerce website, which guarantees high sales conversion. With a fully functioning professional website, you will attract more customers and establish your business’s brand. If you want to know more about our services, call us now!