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7 Strategies to Get High Quality Backlinks in 2021

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There is no doubt that backlinks remain one of the top measures that Google uses to determine which sites are credible and worthy of a high ranking on search results. For that reason, digital marketers and SEO specialists should make earning high quality backlinks a priority when building websites.

Websites with high quality backlinks are the ones that earn trust and authority from other websites on the internet. As mentioned, Google rewards them by giving them a place on top of search results. Ranking high on search results plays a vital role in driving traffic to their business websites and increasing sales. A good ranking means more visibility and exposure online for their businesses.

Since they are essential, many SEO specialists, business owners, and digital marketers know how to get backlinks. If you are one of them, we have prepared a list of strategies to create high quality backlinks for you to check out.

How to Get Backlinks to Your Website

While there are many ways to earn backlinks, here are some of the most effective ones you can try:

Resource Link Building

If you are new to digital marketing and thinking about where to get backlinks from, try starting small. Do not think about complicated tactics for earning backlinks. Give resource link building a shot.

Resource link building involves analyzing your competitors’ pages and content and determining the other sites that link them. In that way, you will develop a better strategy as far as content creation is concerned. The other sites that link to your competitors’ websites will link to yours instead with better content.

Broken Link Building

Broken link building is another simple way of creating backlinks. It involves looking for web pages that link dead pages. These dead pages are broken links that redirect to 404 error pages.

How to get backlinks to your website through broken link building? Reach out to the owner of the web pages with broken external links and present high-quality content similar to the one that they originally linked. It would be better if you already have similar content, but you can always write new ones if you have the luxury of time and resources.

Listicle Link Building

Listicles are a clever way to create high quality backlinks. You will only need to check the internet to see if some listicles mention your competitors. If any listicles reference your competitor’s services or products, you can reach out to the blogger or writer who posted them. Be prepared to tell them about your unique brand and why you deserve a spot on their list. Justify why your brand is worthy of being included.

Supplier Links

If you sell products from other manufacturers or suppliers, it could be a great way to earn authoritative backlinks. Visit your suppliers’ websites and check if they have pages dedicated to their resellers, retailers, or stockists. You can also look for “where to buy” pages.

If you find any of the pages mentioned, reach out to your supplier and ask them to add a link to your website as a reseller or retailer. Think of ways to get your website mentioned and linked, especially if your supplier does not have any of these pages.

Business Association Links

Are you a member of an association of business owners? If you are, you can also earn backlinks similar to supplier links. Unlike supplier links, you need not be a reseller or retailer of other businesses regarding business association links. Since you do not have to sell products from other businesses to get high quality backlinks for your brand, the process is much easier.

You have to look for other business owners willing to mention you as their exclusive affiliate partner on their websites. You can also help them out by doing the same.

Unlinked Brand Mentions

The digital world is vast, and it is impossible to check every website to see which ones mention your products, services, or brand. Other website owners may mention your brand and link your pages, but some do not. For that reason, you must be on the lookout for those unlinked brand mentions.

Since it is impossible to view every webpage on the internet, you can use different tools to find unlinked brand mentions. Once you find them, you can start reaching out to their webmasters by politely asking them to link your website.


When running a business, you ask customers for reviews or comments about your products and services. If you look into it closely, asking for reviews and comments could be convenient in earning backlinks.

If you have clients or customers who are celebrities or considered well-known personalities, you can ask them to write a review of your product or services and post it on their websites, if they have any. Aside from getting high quality backlinks that will help you land a good ranking on search results, it will also drive more visits to your website. Positive testimonials expand your reach.

How Important are High-Quality Backlinks

While there are more than a hundred factors that Google looks at in ranking websites on search results, backlinks are considered one of the top game-changers. A backlink is not just a link. It is other websites’ way of saying that they trust you because they are recommending you to their audiences.

Earning high-quality backlinks is not as easy as you think it is. Aside from the fact that it takes time and effort, it also requires expertise. If you want your website to earn the trust of other authoritative sites, the best option you have is to enlist the services of SEO specialists and digital marketers. These people know the ins and outs of marketing, backlinks included, so that you can rely on them for help.

How Advanced Digital Media Services Can Help

Advanced Digital Media Services provides SEO services, including earning high-quality backlinks from trusted sites. Land a good ranking on search results, whether you only need an update for your website or you want to rebuild it from scratch. Call us for any inquiries or questions about our services. Contact us today!

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ADMS Paul Donahue

About Paul Donahue

Paul Donahue has been in the digital marketing realm since 2009. He has an intense passion for creating a dynamic digital presence for his clients through modern websites that rank well on Google. His company’s website is Colorado’s top-ranked SEO company. Author of three books published on Amazon, he is particular about staying abreast with the constantly changing SEO and digital marketing industry trends.

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