Organic traffic is determined by the people who find your website using a search engine. Organic traffic is also the opposite of paid traffic, which is finding a website through a paid listing or advertisement. Learn how to bring organic traffic to your website, and check out our 8 best organic SEO tips below.
1. Optimize Your Meta Title and Meta Description
Optimize your business description instead of letting the search engines do it automatically. With the proper tools, you can tweak your meta titles and descriptions to better reflect your company. This information is what people see when they search, and the websites pertaining to that search are listed.
Descriptions and meta titles are important, as they are the first thing people will read about your site before even opening it. Make sure your website description is more intriguing than that of your competitors, which convinces internet users to click on your site first.
2. Add Fresh Content
Blogging or adding articles on a regular basis is an effective way to generate more organic traffic. Fresh content is an important Google SEO ranking factor and could increase your page authority, provided the content is relevant to your website or niche. The more quality content you have, the more opportunities you will have to increase your organic traffic.
3. Use Long Tail Keywords
Instead of going with keywords that are the most popular in your market or business, go with keywords that are more unique or specific to your service or product. Long-tail keywords are usually three to four-word phrases. For example, instead of using the keyword “watches,” get more specific and use the keyword phrase “Rolex watches for men.”
4. Use Internal Links
An internal link is a link from one page to another page on the same website. This will keep your customers on your website, which will then boost your ranking. An internal link can pass authority from one page to another, which is great for SEO. It is a good idea to use an anchor link, which is a descriptive set of words that appears highlighted in a hypertext link. It would be much better to link to another page, for example, like this: view ski rental equipment, than this: view ski rental equipment here.
5. Get Social
Create social media accounts to get your brand name and web address out on the internet. With Facebook, Instagram, Twitter, LinkedIn, and more, you can double your audience or potential clients in no time!
It’s easier to share content on social media platforms, especially if they are relevant and interesting. People can easily hit the share button to make your post viral.
6. Use Responsive Web Design
Internet browsing today is often done on smartphones. If you make your visitors pinch and scroll their way around your website, then you are losing potential clients. You have to make sure that the design of your website is responsive to both desktop computers and smaller screens like those on mobile devices.
7. Improve Your Page Loading Speed
Have you ever found yourself waiting for more than 20 seconds for a page to load? If your website is too slow, expect your bounce rate to be sky-high! To boost web traffic, you have to ensure that your pages are well-optimized. Check the image sizes, page structure, and the functionality of your third-party plugins. Your goal is to make your website load within a few seconds.
8. Research the Competition
If you haven’t tried checking what your competitors are up to, you are at a huge disadvantage! You have an option to check what topics are resonating with your target audience and make the necessary adjustments in your campaigns. Find out what people are talking and reading about and add that kind of content to gain more organic web traffic.
Increase organic traffic by giving your customers what they ask for or want. Make sure you keep them up to date with information, updates, changes, and advice. Doing these things will keep your audience coming back and your organic web traffic increasing. If you’re not familiar with these SEO tips, or simply don’t have the time, it is recommended you hire an SEO specialist like those at Advanced Digital Media Services.