Aside from attracting your audience to enter your website, web content does most of the hard work. Content makes the readers stay on your page longer and leads the steps to take action to your website. It has the power to establish your website’s credibility and authority.
By knowing how to write better content and applying it properly, your website can turn readers into potential customers. Good website content helps the readers learn more about how your company provides its service and how valuable your products are. However, with millions of articles getting published online, the struggle to be on top is becoming more challenging. How do you get your site visitors to read more? How can you get them to read up to your closing paragraph? Is your post worth sharing on social media? These questions are commonly asked by writers wanting to create better content.
Let us take a look at these helpful tips on how to write good website content that will take you to the next level.
1. Use Eye-catching Headlines
Your audience decides if they will read your whole write-up because of your headlines. If it does not spark interest, they will not spend time reading the whole page. Headlines can either make or break you. Entice your audience’s curiosity by using catchy words or give a number of helpful tips or ask possible questions they have in mind.
2. Get Them Hooked
After catching your audience’s interest through your headline, you need to get them hooked with your opening sentence. The opening sentence will determine if your audience should look into the rest of your work. Remember, a reader who closes the page right away won’t engage, won’t comment, won’t follow you, and won’t come back.
Creating a strong hook could be:
- An interesting question
- A strong statement or assertive claim
- A fact
- A metaphor
- A short story
- A quotation
- A description
3. Make a Good Outline
Create better content by making a good outline because it sets the natural flow of your article. An outline creates a solid structure and guides your readers on what to expect next.
Creating an outline can be started by making bullet points on the main ideas first and then making notes for the introduction and the conclusion. Doing so will sum up your subject matter where you can further include relevant elements into it.
4. Use the Right Keywords
Keywords are essential to make your article rank high on search engine results. The higher the rank is, the higher number of readers you would have. And with many readers, higher chances of getting paying customers.
One SEO content writing tip is to use the keywords the right way. To do this, you need to have enough keywords (not too many or too few) and use them meaningfully. Too many keywords will make it too stuffed, and it will consequently make your article sound poorly written.
5. Do Your Research
Research is essential to each write-up. As a content writer, you should have enough knowledge of the topic you are writing about. Even though you know the topic completely, you still need to conduct research to be updated on the facts surrounding it.
Whenever you are stating facts, you should have reliable sources to support them. You build credibility when you do in-depth research. Back up your claims and summarize them in a few sentences to make them easier to understand and recall.
6. Find Your Own Writing Voice
The content that you are writing is actually the voice of your business. The tone of your article reflects how your business works.
Instead of sounding like paperwork, use a conversational tone that sounds natural to the readers. Keep it simple and use easy-to-understand words.
7. Proofread and Edit Your Work
Never publish an article without proofreading your work. After your initial draft, go over it and check if your sentences make sense. Check if you can replace some words to make it sound better. Look for any grammatical errors. While you review your work, ask yourself if you are able to answer the curiosity of the readers.
Do not get discouraged when your work needs to be edited several times. Even seasoned writers edit their work more than once.
8. Understand Writer’s Block
Writer’s block is a condition where the writer has a “paralyzed feeling” that could lead to a slowdown in creating new work. If you have experienced this, take a break, and put yourself in a different environment. Let your brain recharge with new ideas. Get inspiration from somewhere else.
Content without SEO could get lost somewhere in the hundreds of pages on search engine results. Google has long informed the online business community that content influences the ranking in their search engine platform. Thus, aside from knowing how to write good website content, you should also know the importance of SEO in the online world.
At Advanced Digital Media Services, we know the importance of having a content writing guide. We are an SEO company that works well with all-original content creation done with in-depth research and highly-searched keywords for your target audience. With our strategic approach, we ensure that your website content can lead to brand awareness and sales. Schedule an appointment with us!