When putting together your website, there are two major things you have to consider – consumers and search engines. You need an SEO-friendly website design that’s optimized for search engines so that you’ll rank on the first pages of Google results when consumers are searching for your products or services. SEO and web design go hand in hand for many reasons. They help improve your web traffic, ranking, and ROI.
Yearly, there emerges new tips and trends that help people create professionally optimized websites to improve online exposure and boost traffic to a much greater extent. The year 2020 is not an exception. Go through all the points carefully to improve your site’s ranking:
Layout & Structure
Organizing the content of your web site depends on the pattern you design. You may use patterns such as boxes to separate headlines, titles, etc. Keep the layout balanced so that visitors will not find it difficult to use. Spacing on inner pages should also be sufficient to create a focus on a specific item you wish to highlight. Always remember that keeping the layout simple and manageable will help you organize the web site’s content. People are familiar with the usual interaction outlines, site features, and online interfaces. You can make your SEO web design unique, but make sure it is not too vague and perplexing.
Another fundamental factor is using the right colors for your web design. You need to consider the color contrast of background and foreground colors for readability. Your colors should blend well together and not clash. It is also a significant thing not to forget to design for your clients with color blindness; this normally helps make your page helpful for everybody else too. A minimum of 3 and maximum of five colors usually do the trick.
Make it a point to stick to common web fonts. The use of Google web fonts will make it easier for search engines to read your page. It is okay to show your creative side by using grand fonts but imagine how search engines and your users will read through it. Avoid using different kinds of fonts on your web site as it may leave a bad taste to most people. Consistency is the key. A common mistake for web marketers and designers is getting the wrong font sizes for the site. Remember that the font style and font size should always complement each other. You should also consider that some people have difficulty reading small texts, along with those who have vision impairments.
Responsiveness or Navigation
To rank on the result pages, you need to have a design that will suit all kinds of digital media. The actual idea is that the design must support all the devices from laptops, mobile phones, tablets and any other else to be released soon. The main goal of preparing a responsive layout is to have a specific set of codes that works perfectly on all settings.
Also, having a responsive site covers the use of excellent graphics and illustrations. As increasingly more clients are viewing the sites using their latest gadgets, text links are never perfect for them. Huge graphic buttons are the best ones as they increase the click rates on mobile phones and also on computers.
Another interesting trend that web users are interested to look at is huge images. This is a great way to catch the attention of more clients. Picking a wonderful and enticing background photo will readily increase the fame of your site. Not just that, when the image is blended well into the layout, it offers a major perimeter in advertising.
Social integration is necessary as you can share your purchase, needed materials and brands through social media sites. Never forget that these popular platforms today are known to be the main key for modern day clients. The addition of social sharing into the SEO web design will boost traffic including brand awareness.
Among the best and most commonly used SEO web design trends this year is vertical scrolling. The Horizontal scrolling brings out problems on smart phones but vertical scrolling is a bit more interesting since it functions in such a manner that you can see the page in portrait or landscape. However, your menu must be coded in a way that it scrolls down together with the page.
Web Site Users
It is blissful to design your web site according to your heart’s desire but keep in mind that you run the web site to share it with people in the virtual world. Try to understand your target market and decide for SEO-friendly web design that will surely keep your visitors or users interested and keep them coming back for more.
Employing an agency that is good in SEO and web design services is indeed a good step towards attaining online success. At ADMS, we can help you bridge the gap between website development and optimization process. Chat with our representative now and get the best offers by completing the details below.
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