Ranking high in search engine results is the name of the game, and on-page SEO techniques gear you up for a place at the top. Search engine optimization (SEO) aims for higher organic traffic and better ranking on search engine result pages (SERPs). It comes in two categories: off-page and on-page optimization.
Off-page SEO involves all the activities that you directly do outside your website to rank higher, such as forum & blog marketing, article submission, and social networking.
On the other hand, on-page SEO updates elements found within websites, such as images, meta tags and descriptions, page titles, and internal links.
One of the most distinct characteristics of SEO – both off-page and on-page – is fluidity. Google algorithms get updated at least once per day, or 500 to 600 times per year. It becomes impossible to keep track of all these changes, but staying in the know about the latest trends in SEO techniques each year helps you stay above the competition.
To help keep you from constantly checking Google’s update page, we created an on-page SEO checklist of the latest techniques that will elevate your website this 2021.
What is On-Page SEO?
On-page SEO is the process of optimizing a website’s web pages to reach better rankings, traffic, and conversion rates. It is an integral part of the SEO process that boosts your website for search engines to decipher it better.
Since Google introduced an algorithm called Penguin in 2012, link building became more complex, and on-page SEO services became more relevant. On-page SEO focuses more on making your website user-friendly and providing search engines with quality content that ranks. It also allows your site to attract the right audience, gain actual leads, and convert them into potential customers.
Latest On-Page SEO Techniques in 2021
If you’re wondering how to do on-page optimization in SEO more efficiently, here are some interesting on-page optimization techniques you should know in 2021.
1. Keyword Research
Keywords make or break your chances in search engine rankings. Your choice of keywords predicts whether you’ll rank with a search term or not. Randomly choosing keywords might not get you anywhere to the top spot.
If you want to rank better using specific keywords, choose the right ones according to your capability. If you are new to SEO, chances are you might not outrank established websites that have the exact keywords in their content.
Therefore, before writing, check the competition for the keyword that you can use. Targeting the low-hanging keywords while still focusing on the main keyword is a strategy that always works.
Opt for long-tail keywords to have a flourishing on-page SEO strategy if you are new in the industry. Compared to single or double word keywords, long-tail keywords are important for blogs and have much lower competition.
2. Keyword Placement Strategy
Keyword placement is another on-page optimization technique. Finding the right keywords is one thing, but placing them in the right areas of your content is another.
To optimize your keyword placement for better rankings, apply these simple tips:
- Use H1, H2, and H3 tags. Apply target keywords at least once in any (not all) of them.
- Distribute the target and latent semantic index (LSI) keywords naturally across your content.
- Use the keywords in the first and last 100 words of your content.
- Keep the keyword density to 1.5% or less for better optimization.
- Place keywords within the first three words of your page title and SEO title. The search engines prioritize these more.
- Place the keywords in the introduction line of the summary’s first paragraph. If possible, make it the first word in your first line.
3. High-Quality Content
Publishing unique, original content on your website is an ideal on-page SEO technique for search engines to prioritize your website. Content that presents fresh new information allows visitors to view your website as incredibly unique. It often leads them to view more of your work, earning more views in the long run.
Although it might take time and effort, writing original content helps you establish credibility. It also saves you the trouble of getting sued for copyright infringement. If you need help with this, you can outsource content from companies that provide reputable on-page SEO services.
When writing content, steer clear of long paragraphs. Instead, use bullets, numbers, and points to make your content more engaging. More so, the word count for content (except blogs) should be at least 1000 words to increase its readability. Your content’s readability encourages more visitors to read further and visit your website more, earning you more traffic.
4. Page Title and Meta Title
A page title, also called a post title, is a significant part of any web page. It is the first thing you see on websites or web pages. Bloggers often confuse this with meta titles – titles you see on the search snippet or results page. When writing page titles, stick to the 60- to 80-character limit and ensure it is the only H1 tag on the post.
Optimizing both page and meta titles is an essential on-page SEO technique. Although you can have similar titles, you’ll improve your rankings if you have two versions of the titles – one for your audience and one (with the keywords) for search engines.
5. Internal Links
Linking two pages or articles within your website is vital to creating a more comprehensive blog structure. This on-page SEO technique is a great way to encourage your readers to click on links and read other articles or blogs on your website.
This strategy has tons of benefits. For one, it lowers your site’s bounce rate, which is good for on-page SEO. As more people click on these links within your site, it also boosts page views.
Internal links also make your content user-friendly and informative. With this, Google and other search engines may also crawl your site faster and more efficiently. Overall, it improves your website’s SEO.
Choose ADMS for Professional On-Page SEO
Need help ticking off each item on your on-page SEO checklist? Don’t sweat it. Advanced Digital Media Services focuses on delivering reliable on-page SEO services to help you achieve your online digital goals. As a long-standing SEO company, we dedicate ourselves to helping our clients find success in establishing an effective online presence.
No job is too big or small for our committed team of SEO specialists and web developers. With over a decade of experience, we provide results that earn you and your website a much-deserved high ranking on Google to help your business grow.