Attracting new customers for a profession such as a dentist is not particularly easy due to the high level of competition. Competition comes naturally across all industries. Therefore, engaging with content marketing for dentists to differentiate your business from others is wise.
Content marketing for dentists is a strategy that shows potential patients why your practice is better than all other local offices for their dental care. It is an excellent way to showcase your expertise and help you attract the right clients. It’s also an important strategy to keep up with your competitors.
In the next few minutes, we’ll share how digital marketing can help dentists attract new customers and grow their businesses exponentially. Let’s start with why you should focus on content marketing for dentists.
Why Focus On Marketing for Dentists?
Let’s suppose you own a new dental practice in your town. How do you attract new patients besides newspaper advertisements, sign at your office, and word-of-mouth? Content marketing is the answer. In 2021, statista.com found that only 7% of Americans don’t use the internet. This statistic means that dental practices can reach 93% of potential clients in the U.S. can be reached online. Search engine optimization (SEO) is an effective tool to reach them.
SEO is how Google discovers your dental website. It ranks it according to the relevance of your dental content to users. Dental marketing for new patients includes designing your website to be “readable” for search engines and readers. Relevancy, high-quality content, and expertly designed features are all critical.
Dental content for social media can also generate a lot of traffic. You can increase your brand awareness by sharing the content of your dental practice on social media. This will encourage your followers to share your posts with their friends, exponentially increasing your reach.
Creative Dental Marketing Ideas
There are clearly defined strategies for dental website marketing that focus on your content. Web marketing is crucial in increasing traffic to the site and finding new patients. Now that we understand how beneficial dental marketing practices are, it’s time to look at creative content suggestions.
Here are some tips on how to get new patients in your dental office through content marketing:
1. Office Tour
Creating a video to show off your dental office is a great way to build trust with people who struggle with anxiety about visiting a dentist. It is also a great way to attract potential patients.
An office tour is a great way to connect with your audience. Here are more reasons to include an office tour video on your website:
- A video tour of the office can help people feel more at ease about visiting a dental office.
- You can show your audience visuals of what they will see when they enter your office.
- They get to familiarize themselves with your clinic without having to go to your clinic physically.
- A video tour of your office is a great way to showcase your helpful, friendly staff.
2. Contests and Challenges
Contests and challenges are a great way to engage with patients. Helping people maintain oral hygiene habits through challenges is a plus. For example, participants must floss daily for 30 consecutive days.
Another benefit of setting up challenges is building engagement in your dental practice. Create hashtags to help you with the challenge and allow participants to interact with you during the entire challenge.
Two things are necessary to help a challenge reach its full potential:
- Offer a reward to those who complete the challenge: Offering a reward is a way to give the challenge more value and encourage more people to participate.
- Make the engagement part of your challenge: Ask each user to post once a week or as often as you choose. Also, require them to use the hashtag created for the competition.
Challenges are often used to increase followers and engagement and build brand recognition. You can change the contest mechanics to achieve any goal.
3. Featured Patient/Team Member of the Month
A featured patient or team member is another quick way to increase engagement on social media. This is similar to running a challenge and is a great way to get people to visit your dental office.
You will need to get permission from the patient before doing this. You can also post a photo of the patient taken in your office with a big smile.
Complete the post by sharing information about them. You can share how long they have been coming to your office and a few sentences about why they love your services.
You can also share one of your staff as the team member of the month to allow your audience to meet you and your team.
This personalized content is an excellent way to build familiarity and trust between you and potential new patients.
4. Live Video Streaming
Live video has become more popular than general social media posts. You might consider switching out some content to make way for live video.
If you post many frequently asked questions on social networks and answer them, you can do it in a live video format.
Your dentist can go live on social media once per week and do a Q&A session to help you to improve your practice. A live Q&A session will increase customer engagement as people can get their dental questions answered in real time by a doctor. It will make your audience be familiar with your dentist and build trust and credibility.
5. Create Content that Provides Value
Always keep your patients in mind when creating content for social networks.
Start by providing a simple and accessible way to get the information they need about how to care for their teeth.
Imagine your ideal patient and let the following questions guide you in creating valuable content:
- Which services are they most interested in?
- What are they looking for in a dental office?
- What makes them feel more comfortable choosing you over your competitors?
- How can you demonstrate that your practice is equipped with everything they require?
Answering these questions will allow you to develop patient-centered ideas and help you create content they want to see.
Content marketing for dentists may seem a little strange when you do it for the first time. We hope that these content ideas can help you get started.
If you want to know more about creating content that counts, you can collaborate with Advanced Digital Media Services (ADMS). ADMS is an expert in SEO in St. Pete who will understand your niche and help you decide the type of content you should create. Consult the team to learn more about creating informative, relevant, and clear content.
Increase your exposure and grab the attention of potential patients before your competition through SEO by ADMS. Get in touch with the team to learn more.