When it comes to conceptualizing the final design of your business page, creativity is good, but functionality is more important. Flash animations may somewhat delay shoppers during checkout time, while modern style elements may prove to be more difficult, especially for users who are not the most tech-savvy. Even complicated color schemes can give clients a bad brand impression. A confused viewer is the one that will readily hit the back button to shop anywhere else. Your web storefront must have the perfect style in order to convert viewers into paying clients.
A website that not only attracts the eye but also converts is the ultimate dream of any business owner. Offering a fun and easy user experience on your pages directly translates into higher profits. Successful business websites know their target group. When designing a website, you should be considering the following factors:
Target Audience
Who is interested, and who will become interested in buying your products or services? What can you do to convince them to buy your brand? Will they get all the necessary information by just taking a glance at your offers? You have to give them what they want and need to make them get your items or services. Always style the page considering your buyers’ needs and requests. Always make things simple and easy to understand and use.
Images and Color Scheme
Your products and services must have accompanying pictures with high resolution. Try to make it more detailed, and upload more than just one, if possible. It is recommended that you use neutral shades for the background when posting graphics. If you add item descriptions, use easy to understand words.
Navigation
Nowadays, people often surf online using their smartphones. An impressive mobile web design with a user-friendly interface can lure more clients and keep their interest in future views. There is a big difference between sites for mobile phones and computers. The final layout is very important for smartphones, as clients are searching for easy information. You have to design one that loads quickly. Clients are also more likely to stay on your site if your page design and layout are not too complicated and are easy to navigate.
Personalized Features
Make sure that the basic tools like shopping cart, FAQs, or shipping details are noticeable on your company website. Make the search and shopping experience easy and enjoyable for your clients. The addition of other personalized features will also help improve the popularity of your brand. To know more about what you can add on your page to make it more unique, ask a professional web design company. Features must be based on your company and clients’ needs.
SEO
Aside from web design, you must not forget about SEO. This is yet another important factor that will allow your page to get a much higher ranking on mobile search engines. You must invest in enhancing your business page to improve traffic and sales.
Several websites are offering the same products or services as yours, so give them a reason to choose your company. If you want higher sales, you have to be successful in putting up a page that represents your brand to the general public. The time, money, and effort you invest in creating a user-friendly website will definitely increase your profits and secure client retention.
Give your viewers an enjoyable shopping experience and you’ll soon have lower shopping cart abandonment rates. Work with our web designer now and start reaping greater benefits soon! Check our SEO and web design services, and complete the form below to get great offers.
