With the holiday season comes holiday traffic.
It’s an incredible chance for your business to stand out and get its fair share of the holiday rush. An effective content marketing strategy will save you from the stress of the holidays.
Of course, you’ll also get winded up with the holiday preparations. A well-planned digital content strategy guarantees that you’ll get the most out of your platform during the busiest month of the year. Advanced Digital Media Services has a few tips up our sleeves, so you can eat, drink, and be merry this season. Find out social media content strategies and more!
Why Is It Important to Have a Web Content Strategy During the Holidays?
‘Tis the season of gift-giving. People are scrambling to find the perfect gift for their loved ones. It’s the perfect opportunity to initiate your tactics and content marketing strategy. Holiday marketing boosts sales, increases brand visibility, and improves following — things you don’t want to miss out on.
The search for anything holiday-related is staggering — a good window for any business to develop a digital content strategy. Marketers should consider this a chance to persuade people to try or purchase their services or products. The holiday spirit also gives people the sense of urgency to buy something compared to any other time of the year.
Web Content Strategy Planning: 7 Tips for the Holidays
There’s no time to waste as the holiday season nears. Being proactive in your social media content strategy is the way to go. Here are a few things you can do to jumpstart your content strategy this year:
1. Ask Your Audience
Your target market holds one of the keys to a successful blog content strategy. Consumer behavior is an important tool — not only during the holidays but all year round. Taking the time to know what your audience wants will allow you to realign your strategies. Save time, money, effort, and content along the way.
You can ask your audience by sending out surveys. Some questions you can ask are the following:
- What are the things you’re looking forward to during the holidays?
- What are the challenges you face during the holiday season as a shopper?
- What do you look for in a brand when shopping?
- What are products or services you’re leaning into purchasing for the holidays?
You can never go wrong with asking your audience first. Use their answers to come up with a blog content strategy. Create content that will leave an impact on your audience.
2. Audit the Content You Already Have
If you’ve been in the business for a long time, your previous digital content strategy can still be useful. There may be blogs that you can repurpose or update. Looking back at your old content will also give you ideas on what type of content to create.
It will all boil down to whether your previous content will only need minor tweaks or you need to start from scratch. You can also use your old content for internal linking to drive traffic to different pages of your website.
3. Promote Sales and Deals Before the Holiday Itself
As part of your social media content strategy, announce sales and deals early on. Catch your existing and potential audience’s attention through promotions. Before the holidays begin, try posting photos with catchy captions and graphics. See how people respond to them.
Utilize all your platforms, including but not limited to Facebook, Pinterest, Instagram, and Twitter. If you have a loyal customer base, offer them exclusive deals. Doing this will make them feel important, thus, building customer loyalty.
4. Practice Inclusivity in Your Content
If your products or services center on women, it doesn’t mean that you couldn’t appeal to other demographics. Inclusivity is the future — and failing to do this will only hurt your digital content strategy. Make sure that your content appeals to people of different ethnicity from different walks of life. Doing this opens an opportunity for business growth.
5. Add Seasonal Photos
Post photos that channel the holiday spirits. Use them to your advantage and incorporate them into your content. Effective content marketing strategies utilize festive images to capture people’s attention. If you have a budget, it is better to capture your images or hire a professional graphic designer.
6. Advertise Your Content
Another key for your digital content strategy to be effective during the holidays is to advertise, advertise, advertise. Don’t expect a significant turnaround on your content if you’ll only publish it on your website. Advertise your content across different platforms to reach a wider audience.
7. Schedule Your Content
Last but not least blog content strategy in our list is to schedule your content. Save yourself from the hassle of publishing content on the day of the holiday itself. Some applications will allow you to plan, organize, and schedule your content. Enjoy the holidays with your loved ones without worrying whether your content has been posted.
These tips will be helpful to your overall web content strategy for the holidays. Gear up and get the most out of the holidays.
3 Content Creation Ideas to Include in Your Web Content Strategy
Gone are the days when blogs were enough to retain your existing audience or attract new people. You can incorporate different types of content into your digital content strategy. Here are some of them:
Content in video format is a vital ingredient of an effective content marketing strategy. Additionally, the majority of the population is more inclined to watch videos because they’re exciting and engaging. The rise of video content is also because of the accessible internet, mobile devices, and video-based social media platforms.
Aside from a blog content strategy, try a giveaway campaign. People get excited by the idea that they’ll win something. Come up with a guideline that they need to follow to make their entries count. A contest, promo, or giving away freebies can help you achieve some of your goals, like increasing the numbers of your followers or page likes.
3. Lead Magnets
Offer your audience something they can’t say no to. You can give digital gifts in exchange for subscribing to your email blasts or newsletters. The holiday-themed lead magnets you provide will depend on the products or services you offer. Here are some ideas:
- Free audio files, software, and ebooks
- Discount vouchers
- Cash prize
- Free trial on a limited time
- Gift cards
Advanced Digital Media Services Can Help
Leave your digital content strategy to the professionals.
We have a team of experts focused on content creation. Schedule a call with us today! Let us take care of your brand’s content from here on out.