Research shows that 88% of consumers do online research and read product reviews before deciding to purchase anything in-store or online. This only proves how important a website is to a business. It is practically the foundation that supports all of your digital marketing endeavors.
Most businesses these days have a website. Some, however, don’t seem to give it much importance, thinking no one would actually take the time to read their content or browse their pages. This backward thinking is what’s causing businesses to fall behind their competitors and lose out on potential and existing clients alike.
If you have any reservations about creating a website for your business, here are the four reasons that will convince you why having one matters and why it is the most essential part of digital strategy:
1. Your website is your digital home base.
Your website is where all your potential clients go to learn more about your business and the products or services that you offer. Even if you have a considerable following on your social media pages and engage with them more on that platform, you will still have to send them back to your website to see more information about your product.
2. Your website is the reflection of your business.
When someone visits your website, what do they see? Do they find your content valuable, or does it make them think twice about using your services because they think you’re wasting their time?
Your website is the representation of your business in the digital world. From your website design down to the last bit of content that you post on your company’s blog, that site will reflect your brand, what your company stands for, and how you do your business.
3. Your website is proof that your business is legit.
No matter how good your digital marketing strategy is, it will be useless if you do not have a website. According to reports, US consumers spend five hours a day online, 30% of which do not consider doing business with a company that doesn’t have a website. Having a website is necessary for you to reach out to your target market. Without one, there is a huge possibility that you will lose out to your competitors, who may have invested well to have a good website with great content.
4. Your website is your number one tool to help you achieve your end-goal.
Business owners put up a website and post high-quality content to give visitors the information they need, but the end-goal here is really to convert all those leads into loyal customers, which means an increase in profits and growth in your business. People are highly likely to avail of your services if they find any value to the information that you provide on your website.
Your website and your digital strategy go hand in hand. Consider having your website done by a professional web designer who has extensive knowledge of the latest website marketing strategies to help you achieve your goal.
As you see, you need to leave a lasting impression on viewers who check your page. Your website ought to be a perfect fit for the specifics of your business. If you need help with your web design to establish your brand online, complete the details below and chat with our representative.