When people want to find something on the Internet, the most common go-to would be search engines. Search engines are favored because all you have to do is simply input what you are looking for and a series of algorithms will filter which results are likely close to or connected to the words you searched for.
What Is Google My Business?
Google is arguably the most popular and most widely used search engine today. It gets more than 63,000 searches per second, translating to 5.6 billion searches per day. The potential of users discovering your business through Google is immensely high, but there are ways to enhance its power to boost you.
Google My Business is a free and easy-to-use platform, which allows businesses to be included in and control their online presence in Google, including in search and Maps. It also improves your standing in local search results. Google can easily become the avenue for customers to discover your business and for you to share your story.
How to Get My Business on Google
First, you have to sign up or sign into Google. Then, you have to input your business details, position a marker in Google Maps for your business’ physical location, and give Google Maps permission to show your location. After that, you should select the category your business falls into. Before finishing your application, you need to input either a phone number or a website URL in order to redirect visitors. Lastly, before your business information becomes eligible to appear on Google, verify your business to ensure the accuracy of the information that you provided. While it may appear easy to create a Google My Business listing, the next step is actually not as easy. Managing your listing is both time-consuming and complex. To ensure maximum optimization, this task is best left to experts who are experienced in the field of marketing.
Why It Is Important to Have a Google My Business Listing
1. Google My Business gives you an idea of what you’re doing wrong.
Google’s dashboard will provide data and insights on customer activity and interaction. This will help you understand customer behavior, allowing you to change your strategy into something that resonates more. Further, it helps businesses to constantly improve their Google My Business listing based on what works best with customers. Ultimately, it will help you get to know your target customers and what they like so that you know whether your marketing is working.
2. Google My Business allows you to post updates and new services for your customers and even respond to frequently asked questions.
You can easily post updates and new services in your listing, allowing for more customer interaction. In line with this, you can come up with posts to encourage customers to make another purchase or return to your shop for services. Further, most people who search online usually have many questions about what they are looking for. Google allows you to answer them directly and to post frequently asked questions for easy reference.
3. Google My Business reviews give you insight into how the customer feels about your product or service.
Believe it or not, most of those who search online rely on reviews from other customers before they decide to buy. This is because they see these reviews as personal, authentic, and trustworthy. If you have positive reviews, this can easily boost your customer loyalty. If you get negative reviews, it is best to ask for help on how to improve your services before you lose customers. It also gives you an avenue to communicate with your customers by thanking those who gave positive reviews and addressing the concerns of those with negative reviews.
Here at Advanced Digital Media Services, we can help you navigate Google My Business, from creating a listing to maintaining and optimizing it for a higher ranking in local search results. Get in touch with us now by completing the form below, and work with experts and professionals in the marketing industry!