Search engines have easily become the mainstream platform for digital marketing and online selling. One common strategy by companies is to do blog posts related to their business. However, given that search engines are cluttered with information, it becomes challenging to optimize these platforms. You would need to acquire the necessary skill set and knowledge to ensure that your posts appear within the first few search results because most people rarely go beyond the first page.
How do you do this? Well, it’s not that simple. There are a ton of factors involved, including matters known only to search engines, themselves. However, that does not mean there is nothing you can do. One effective strategy is to do keyword research to carefully choose the keywords that you incorporate into your blog.
What Is Keyword Research?
Keyword research is the process SEO professionals use to find popular words and phrases that people enter in search engines, then analyze which ones rank higher.
This is important because not only do you get the chance to rank higher in search engines, thereby increasing your website traffic, you also (assuming you use the best keyword research tools) get a glimpse of what most people care about and what topics are often on their minds. With this, you can pick those with the highest volume of searches for your content.
How to Do Keyword Research
To help you with your next blog, here are some keyword research tips and keyword research techniques that you can use.
Compile a List of Topics Relevant to Your Business
First things first: know what you are planning to write about. Based on what you know about your business, note about 5 to 10 topics that you think are important to talk about. Think of your consumer and what subjects they would search for if they wanted to find a business like yours.
Develop a List of Keywords for Your Topics
For this part, you might want to work with some data. If your website has been up for a while, Google Analytics can help, pointing you to keywords that have already brought traffic to your site. Again, you have to put yourself in the shoes of your buyer. What relevant search words or phrases would you think of when you want to know about a certain topic. From this, write down several keywords that you either got from Google Analytics or from your own ideas.
Check Search Volume and Difficulty
You need the best keyword research tools for this part. Now that you have come up with possible topics and keywords, it’s time to choose which ones to write about and to incorporate into your blog posts. Before that, you need tools like Google Keyword Planner, Raven Tools, and many others that can measure search volume and competition, then assign a difficulty level for each keyword. The difficulty level tells you how hard it will be to compete in search rankings using that particular keyword.
Narrow Down Your Topics and Keywords
Now that you have the data, it’s time to choose your first topic and narrow down your keywords. If you are fairly new to writing blog posts, it is best to start with those topics and keywords with a lower difficulty level and have preferably already brought traffic to your site. As you write more, you’ll get more traffic, which makes it easier for you to work with higher difficulty keywords.
Keyword research is only part and parcel of a successful SEO strategy. Further, much like any marketing strategy, it should feel authentic to your consumer. Avoid overusing and abusing the same keywords because readers definitely won’t like it. Use them in a way that sounds natural.
At Advanced Digital Media Services, we have professionals who can help you with learning how to do keyword research to choose the right keywords that can increase your website traffic. We are also equipped with the best keyword research tools for your SEO needs. Get to know more about our keyword research services by filling out the form below!