Google experiences more than 3.5 billion daily searches. As such, there are numerous opportunities for marketers to reach their intended audience. With pay-per-click or PPC marketing, you can reach those potential customers at the exact moment they are searching for the products, information, or services that you provide. The goal is to be there when customers need you.
PPC ads can be an integral part of your overall search engine operation strategies. The moment a PPC campaign activates, your ads will start appearing on your preferred platforms. You do not lose or waste time waiting for results. Marketers can immediately tell if their campaign is trending toward success or failure.
Here are some additional benefits when running a successful PPC campaign:
- Get daily analytical results.
- Boost your website traffic.
- Increase leads and ultimately your sales.
- Increase recognition for your brand.
- Master your targeting capabilities.
- Track your own results and those of your competitors.
Pay-per-click is a major tool you can use to reveal how well your website assets are performing. You can learn insightful information about the keywords visitors use to find your site, devices they used, their interests, and how well your web properties are helping visitors convert.
Growing your business is all about building a strong brand presence. Whether your online business is well established or just starting out, PPC ads can help to create a foothold online. SEO takes time, after all, and some marketers like the privilege of taking immediate action to encourage customers to respond to their campaigns.
PPC conversion metrics enable marketers to immediately measure results. Reports allow marketers to ascertain the cause of any campaign failures. This can lead to better planning and a greater understanding of what it will take to achieve and maintain marketing goals.
With PPC marketing, you can also test strategies to see how well they perform on other platforms. Nothing is a given, so research is critical.
If PPC indicates that you are not connecting with your target audience, then your target audience may need tweaking. When you run ads based on location, consumer interests, and times of the day, you can gain critical information about your niche market.
PPC Marketing Cost
Bing and AdWords allow marketers to start advertising for as little as ten dollars a day. It is easy to decide if you need to decrease or increase your budget. Once you become proficient in using PPC, it can easily tell if your efforts are cost-effective. The misses tend to become fewer and fewer, while the hits should increase.
Why Invest in PPC Marketing?
Boost Web Traffic
You can accomplish this across your company’s entire online footprint. When you direct a customer to a particular page, make sure the information they find is the information they were seeking. If they land on the right page, most customers are willing to take a little time to explore further. These are likely visitors who were searching for your products or services in the first place. They are more likely to become leads when they arrive.
More Leads and Sales
Visitors who arrive on your site through PPC efforts are already interested in your products, information, or services. Use landing pages that are the most relevant to specific searches and turn visitors into leads.
When customers or prospects see paid ads online, they can become more acquainted with a company’s brand. The goal is to make your company and offerings memorable.
Measure and Track Results
PPC panels can give you full access to what happens in real time for your campaigns. You can choose to measure success based on traffic, keyword usage, advertisement response, or other indicators of your choosing. Run A/B split testing for your ads and determine which ads work the best. It is one of the quickest ways to determine what gets clicks and what does not.
If you like the idea of analyzing daily results, then PPC marketing can be the way to go. The results are immediate, and adjustments can rapidly take place.
Monitor the competition
While you can certainly monitor your own campaigns, you can also stay on top of competitors’ activities. There is a chance they are utilizing PPC. PPC allows you to target possible niche keywords that your competition may be overlooking. Outpace your competition without having to burn through your own PPC budget. It is also possible for larger businesses to drive up the cost of keywords to thin out other potential rivals. If this is happening, you need to know.
Target Local Customers or Based on Location
PPC ads allow you to limit marketing campaigns to local audiences. This enables marketers to optimize their websites and campaigns for local search. PPC can help you better target your audience and reduce unnecessary spending.
You can also micro-target your audience and segment them so that you can send messages even more precisely. Targeting by location may help your company to compete for keywords that are less expensive than they would be in other competitive areas.
Take Control of Your Company’s Online Destiny
With enough experience, you can begin to recognize what works and what does not. Immediate changes can help boost results. This can give you full control over messaging for when and where you show your ads. Determine how often ads display and whether you will pay each time a user clicks or on a daily basis.
As much as 97% of people go online to find products they want, information, and services. At least 75% of these people say that paid ads have made it easier for them to find what they look for online. Now could be the time for your company to invest in pay-per-click services.
Not every company has the team or the knowledge to put together and monitor these strategies, but the right digital marketing agency can help your company find its stride with PPC marketing.
Advanced Digital Media Services is a top-notch PPC marketing company. We can help run your paid ads on Google, Google Local Services, Bing, AdWords, and more! Contact us now for a free consultation!