Influencer Marketing is an effective tool to add to your SEO arsenal. It helps big brands reach more people, while small businesses can scale up by getting more publicity. The best thing about it is that it has a higher return on investment than other marketing methods.
It is similar to word-of-mouth marketing but doesn’t rely on specific recommendations. Influencers come from many places. Influencers could be any individual, group, or brand.
Engaged audiences often follow influencers or content creators. They help advertise on different social media platforms to increase brand awareness and generate leads through buyer personas.
While links continue to be the most critical aspect of SEO, the difficulty in acquiring them is increasing. Social media influencer marketing can help create authoritative links. It also has the added benefit of increasing user engagement signals, traffic, and visibility.
ADVDMS explores what is influencer marketing and how it can transform your SEO campaigns into digital powerhouses.
6 Benefits of Influencer Marketing
Influencer SEO marketing has the advantage of being able to reach your audience. You have to create a win-win partnership that offers incredible value to both parties.
These are six benefits of using influencer marketing to boost your social media strategy.
1. It builds credibility and trust.
Influencers are experts in their fields, so followers trust them and believe that influencers have a lot of influence over them. They have a strong and mutually respectful relationship with their followers. People trust their recommendations and opinions. People will be more open to your brand because of these recommendations. Social media influencer marketing campaigns won’t feel like advertising.
2. It establishes long-term partnerships.
Launching a campaign with an influencer marketing agency is about building and maintaining positive relationships. By collaborating with influential people, brands can create long-lasting and sustainable partnerships that will lead to success over the long term.
The long-term influencer partnership between companies and influencers can save time and money and help establish credibility. Influencer marketing is a quick way to make a profit if you work with the right influencer that appeals to your market.
3. It drives purchases decisions.
Influencers boost marketing efforts because they are key to customers’ purchase decisions. People trust and respect their favorite influencers, which results in a positive reaction to brands.
Numerous studies have shown that customers’ decision-making can be affected by influencers at all levels. According to Think with Google, six out of ten Youtube users will purchase based on the suggestions of their favorite content creators.
4. It is cost-effective.
As paid advertising costs rise, it becomes more difficult for businesses to promote their products and services. Influencer marketing can help lower these costs.
Advertising through influencers is a relatively affordable form of advertising compared to other forms. The cost of an influencer depends on the size and niche of the audience.
Influencer marketing and SEO offer a new way for brands to stand out on social media platforms like Instagram and Youtube.
5. It saves time.
It takes a lot of time to create an advertising campaign. You need to duplicate the images and schedule ads across different platforms. Partnering with influencers can help you save a lot of time and outsource all your work.
Influencer marketing can get your brand promoted on various channels daily by well-known people. Influencer-created content is gaining popularity, especially in times of market stagnation.
Influencers often produce content from their homes or studios. This partnership with influencers will allow brands to create new content.
Companies may also repost or repurpose branded content created by influencers for their marketing campaigns, saving you time and money. You can also use audience feedback to create campaigns that retarget a particular segment or group of customers.
6. It allows for unlimited sharing on social media platforms.
Influencers boost marketing when they engage with their followers almost everyday through the content they share about your brand, products, or services.
Influencers can help brands spread messages in many ways. It is easier for influencers to use the content on their blogs, Facebook fan pages, or other platforms. For example, they could post on Facebook or Instagram with inspiring stories, review videos on Youtube, and even add promo codes. This mode of sharing makes it easier to spread the content widely.
Multi-channel audiences allow for the rapid spread of influencers’ content. This approach helps to communicate the brand’s messages and stories.
Collaboration with well-known people on popular sites can help expand your brand’s reach to wider audiences. You will increase brand awareness, maximize ROI, and continue to attract attention with shareable content.
How an Influencer Marketing Agency Boosts Your SEO
SEO can sometimes be a complex business. If you do it correctly and follow relatively simple processes, you can beat the competition. Influencer marketing is a great way to do this.
Influencer marketing and SEO have the advantage of having highly influential people who direct potential customers to your website. Google and other search engines see this and reward you for being “more valuable” to it.
Here are some ways influencer marketing can boost your SEO:
1. Improve content reach and engagement.
Finding a way to be heard among the sea of competitors is one of the most significant challenges digital marketers face.
Influencers can increase your visibility by sharing your content and engaging with it. This increases your content’s reach, increasing your chances of attracting site visitors.
You can increase your chances of gaining trust from followers by raising awareness of your brand or product via influencers. Your followers will automatically connect with you, share your content, and talk about your brand—higher engagement results in increased website traffic which search engines consider when ranking your site.
2. Build quality inbound links.
One problem with using influencers to generate inbound hyperlinks is that many will label the links sponsored. Avoid this problem by creating content-driven influencer campaigns.
Why not design campaigns that relate to issues within your industry when working with influencers? Instead of treating them as an extension of your sales team and making them feel like they are just another part of the team, ask them to create video content or text content based on their views on a topic, citing your website as a resource.
To start earning inbound links, depending on your budget, you might need to work with micro-influencers, which are influencers who have smaller audiences but still have high engagement.
3. Generate unique and fresh content.
Although content creation can be complicated, it is essential for improving your search engine ranking. Google looks at more than just the quality and keyword usage of the content. It also considers the quality and quantity of social shares.
It is essential to create engaging content that your audience loves. It can be challenging to come up with new content ideas, even for the most experienced marketers. But influencer marketing puts you in touch with people whose sole purpose is to create engaging, shareable content. Influencers can create content for you and sponsor your content.
Influencers may encourage your target audience, in some cases, to create their content using a unique branded hashtag specific to your business. This approach increases the amount of user-generated content and raises awareness about your brand.
4. Maximize gains from long-tail searches.
Influencer marketing does not have to involve celebrities promoting your brand. Influencers can promote long-tail keywords you are interested in adding into your content.
These keywords could be both low-competition or high-traffic. This is why it’s important to focus on long-tail keywords in SEO that have been proven to drive traffic and search results. The same keywords can be applied to influencer databases.
For example, if you’re in the cosmetics industry, you want influencers to talk about “lipstick shade with moisturizer for pale skin” more than “lipstick shade for pale skin.”
Data can help you improve your influencer marketing and SEO, just like other digital marketing decisions. Use influencer analytics to track and gather data about each influencer’s impact on your brand’s online presence and engagement.
5. Gain social traction.
Social sharing is a great way to improve engagement with your target audience and improve your off-page SEO.
Social media is an excellent broadcast channel. You can build a solid foundation for social media traction by creating quality content. Your posts and those of influencers will encourage more sites to link to your content. Search engines will give you more authority if you have more external links.
Building Relationships with Influencer SEO
Influencer marketing is becoming more popular with the rapid growth of social media and word-of-mouth marketing. You can leverage social media marketing campaigns to reach heights by choosing the right influencers and creating an effective influencer marketing and SEO plan, particularly for startups struggling to gain traction.
Understand the basics of influencer SEO today with ADVDMS. Our SEO services in Denver can guide you through its workings to help you see more results in reaching your online goals and then apply it seamlessly in your other campaigns.
Learn more about the potential of influencer marketing and work with ADVDMS to make it a successful digital marketing strategy that will lead you to reap more than you expected. Call us today!