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What’s New in Content Marketing: 5 Trends to Follow in 2021

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Like the internet, content marketing is ever-changing. With the digital market on the rise, content has become the lifeblood of every brand and sales campaign. Being creative is one of the skills you must have to produce effective content, but having the right data to know your customers’ preferences and needs is just as important. If you are constantly getting updates about your customers’ details and interests, then you already have a good content marketing strategy.

If you are wondering what’s new with content marketing, here are five of the hottest content marketing trends you can apply in 2021.

1. Personalized/Specific Content

If you want to engage your customers with your content, you will need a better approach and way to communicate with them. Be personal and make them feel seen as individuals. Having personal and specific content is important because our customers’ opinions and expectations are constantly changing, and being relevant is the best way to go.

If you upload personal content, it gives you an advantage against your competition. Research shows that when businesses personalize their content, there is a 20% greater chance that customers will choose to buy their products. Personalized marketing is considered a trend because of how effective it is. However, it still depends on the data you have about your customers. The more data you have, the easier it will be to create engaging, relevant content for your customers.

You will have to understand what kind of information you need from your customers such as their locations, preferences, objectives, and priorities in life. If what you have is just their basic information, such as name and email address, you can start with that info and add more important data through other sources.

Content marketing can be very tricky. But with the right content topic, you can start creating the best content that will be relevant to your customers.

2. Diverse Content to Attract New Audiences

Over time, your users will get bored if you keep posting the same type of content over and over. When users visit your site, they expect to see different topics and types of content. If you want to keep your current customers and attract new ones, diversifying your content is needed.

There are a lot of adjustments you need to do in order to diversify your content, such as changing your writing style and how you present your brand. You can reuse content that was successful in the past by transforming it into infographics, videos, or galleries. Using another media form is an effective way to catch the attention of your users.

This method works because, in today’s digital age, most users are attracted to high-quality, dynamic media. Although some still prefer text, it is important to use both in your content marketing strategy to cater to different groups.

3. Influencer Marketing

Influencer marketing has produced amazing results in recent years. Social proof is very important in convincing your audience to choose your brand. Studies show that 92% of customers trust a recommendation over the brand itself.

Although influencer marketing has become one of the most common content marketing trends, it still depends on how your business will use it. Quality is much more important than quantity. That’s why the quality and reliability of the influencer must be your main focus.

The best way to enhance your influencer marketing is to follow the criteria of the influencer you want to represent your brand, and then create a campaign to get the attention of said influencers. Build a healthy relationship with the influencers that will respond before involving them in your future campaigns.

4. Interactive Content

There is a lot of content waiting to be written. However, the attention span and interest of the customers are changing, making it harder to engage with them. That’s why you need to produce interactive content to make your brand more engaging, targeting the preference and interest of your customers while making lasting impressions.

Having interactive content means having a two-way conversation with your audience, giving them the chance to participate while reading it. Examples of interactive content are quizzes and surveys. This will make them feel invested and involved with your pieces.

5. Live Video

One of the newest trends in content marketing is using videos. There are so many videos being made and uploaded about any topic. Uploading videos is not so original, but hosting live videos can definitely boost your brand’s sales and establish an interactive relationship with your customers.

Live videos can be very beneficial especially if you want your brand to attract more new customers. You can do live streams for your events or videos about something related to your brand. It is really up to you to be creative with your video content. Live videos will give you a lot of opportunities to engage and interact with your users.

Why is Content Marketing Important

A lot of business owners seem to overlook the importance of content marketing to their business, but there are a lot of things it can contribute to your brand. Content marketing is important because it helps build trust with your customers, generate leads, and attract potential customers. It also helps the brand to keep up with the customer’s preferences and needs.

If you want your business to grow and gain more sales and loyal customers, Advanced Digital Media Services provides quality content creation and marketing services that are aligned with all the trends to boost your brand’s name and establish a good relationship with the customers. To learn more about our services, you can visit our website or contact us now!

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ADMS Paul Donahue

About Paul Donahue

Paul Donahue has been in the digital marketing realm since 2009. He has an intense passion for creating a dynamic digital presence for his clients through modern websites that rank well on Google. His company’s website is Colorado’s top-ranked SEO company. Author of three books published on Amazon, he is particular about staying abreast with the constantly changing SEO and digital marketing industry trends.

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