What is SEO? SEO stands for Search Engine Optimization. As the name suggests, it simply “optimizes” search engine results for a specific business. It works like a pyramid; in order to be on top of it, you need to have a solid foundation. This foundation is what SEO can build up for you – accessibility, fast loading speeds, remarkable content (worthy to be shared with others), easily-recalled keywords and user-friendly design. Let us just say it this way – SEO increases visibility among thousands and thousands of websites across the internet by making yours stand out from the rest.
Let’s face it, today’s world is digital. Thus, the “new” marketing is likewise digital. In other words, competition has gone digital. This is because everything can now be found over the internet with just a simple “keyword” search over Google using your mobile phone or desktop.
Do you want your business to be on top of any search engine result? That’s a big “YES,” right? Well, of course, there is no business owner who would want to be left out. Starting a business requires a sufficient budget, reputable background, great selection, efficient services and products, and a whole lot of patience. In this competitive world which we live in, standing out from the rest has been a challenge for many business owners. How can you stand out from hundreds of thousands of other choices? Continue reading and I will tell you the importance of SEO for your business and answer your question, “Why invest in SEO?”
First off, how does SEO really work? It uses robots (“bots”) and algorithms. Bots crawl down the web to collect information and put them in an index. Algorithms then analyze the index pages considering ranking factors to determine which of these pages should appear in the “search results”.
This is a short description but still sounds nerve-wracking, right? This is the very reason we have professionals in the field always ready to provide SEO services for business owners like you.
What are the Benefits of SEO?
1. SEO’s main goal is significant traffic
SEO is considered a form of “pull” marketing. Push refers to those strategies you impose on customers by pushing information or reaching out such as e-mails, phone calls, and advertisements. These are those ads that just pop up on your screen out of nowhere. The sad reality of this is that customers find this annoying especially when they are not interested (at all!) in the services being offered. Pull marketing, on the other hand, refers to strategies which do not disturb the customer but instead offer them what they are looking for. This is where SEO comes in. Through SEO, your business can easily attract customers who are currently looking for a service you are offering by simply generating significant traffic towards your website. It is all about making your information readily available to those who need it the most.
2. SEO builds up credibility
An eye-catching, accessible, user-friendly, and informative website undeniably creates a strong foundation for any business. SEO is not only about optimizing search engine results but also improving the experience of users and the accessibility of needed information. If your website is pleasing to the eyes of customers, they will surely stay longer, going over your page which in return, will increase your page views. Remember, it is the main content of the websites which helps you “keep” these viewers coming back for more information and/or availing your services.
3. SEO creates awareness for your brand
Search engines play the most significant role in making your business known to the public. When your website appears on top or at least on the first page of their Google searches, people will become aware of the services you offer and remember your company in the future.
4. SEO multiplies your customers
The more visible you are in the search engine, of course, the more “clicks” you can get. These “clicks” can turn into customers. And these customers can later turn into a “word-of-mouth” marketer. SEO mainly helps you become as visible as a bright star in the sky.
At Advanced Digital Media Services, we are equipped with all the knowledge and tools needed to provide you and your company with the benefits of SEO. Needless to say, you can rest assured that we can take your website to a higher level – as high as it gets, as visible as it can be.
So again, why invest in SEO? Because SEO can make your business “stay” in the industry. Be well-known! Contact us!