The best website design is about looking towards the future. The digital world can offer new opportunities for interaction, animation, and immersion every year because of its close relationship to technology. We will soon see what those are in the following web design trends. We still have a lot to look forward to as we near the end of the first quarter of 2022.
An infographic online can show that websites are the first impression potential customers and partners will have of your brand in today’s digital age. It is where potential customers and partners will decide whether it is worth their time or money. And no one wants to spend their money on something outdated or irrelevant. It’s crucial to maintain your website’s uniqueness and make a good impression.
Overall, 2022 is shaping into an exciting year for modern website design. Let’s look at the innovative web design trends that will continue to emerge for the rest of the year.
3 Questions to Ask Before Changing Your Website Design
Web page design can be complicated and sometimes conflicting in every medium. Innovative website designs can switch between a minimalist look and a rich background with lots of content.
It can be challenging to keep up with web design trends. Small businesses might not have the resources or time to update their websites to reflect these trends constantly. Your user experience (UX) can be affected by constantly updating your website. While familiarity can breed contempt, it may also breed brand trust, ease-of-use, and repeat purchases.
Here are three questions you should ask before taking action on those website design ideas:
1. Should your business follow web design trends?
A website for a business must be interactive and mobile responsive to meet consumer demands. Before you begin a complete redesign to include these elements, it is important to think about the purpose of your website first.
2. What are your competitors doing?
To establish the industry norms in your field, what works well, and what could be improved, you can search for your competitors. While a Gallery page can be helpful in specific industries, an FAQ page can be more beneficial if you offer software. To find out your customers’ needs, you can also do research.
3. Does the new web page design identify with your brand?
A website is essential for any business. Your website should be easy to use, provide users with a quick and efficient answer to their queries, and have a high conversion rate. However, web development goes beyond web designing. To increase your conversion rates, you’ll need to improve your digital marketing efforts, including social media marketing and SEO. E-mail marketing techniques are also an option. Your industry will be defined by a solid website supported by solid marketing practices.
Why Should You Redesign Your Website?
Every business must have a responsive, attractive website. Many people will compare your company’s online presence with those of their competitors before calling you or filling out a request for a quote form.
Although small changes can keep your content current, they cannot replace a complete redesign. A website redesign should be done every two to three years. In that time frame, UX principles change, consumers demand shifts, or your brand undergoes some updates. All these reasons are good reasons to review your website and revisit your objectives.
Redesigning a website requires a lot of work. Whether you hire an agency or freelancer to redesign your website, it will take a lot of work. Redesigning your website requires time and money. The best thing about a redesign is the joy of having an entirely new online presence that you can show everyone.
The following are some of the advantages you can consider when thinking about the right time for you to redesign your company’s website.
1. Maintain an advantage over competitors
Every industry is a place where innovation and evolution are common. Every brand strives for industry-leading solutions. Unsurprisingly, websites are no exception. While other websites are constantly being updated and promoting new trends in web design, they also create a perception of what’s new and modern. A poor website is not something your brand wants.
2. Users make decisions based on visual cues
Visual cues are used to help us know where we should go and what to do. Consider a stop sign, a green light, or a yellow dotted line on the street. Websites are not the only places where color, images, and layout can make a difference in your decision to stay or leave. Web design trends change rapidly, so outdated visual cues can make it difficult for visitors to navigate the site. This is a simple solution for brands: update the visual cues on your website to improve the user experience.
3. Improve user-experience
Online customers are less likely than others to return to a site with a poor experience. It should be a priority for your site to be technically sound. An outdated content management system can lead to technical problems and management limitations that could impact SEO, UX, and conversion rates. However, updating your CMS can make your site more functional, secure, and improve website performance. It also gives you the chance to review browser compatibility and responsive design.
4. Enhance brand identity
Website designs can update your brand identity and optimize site performance by adding relevant keywords. Make sure your website content is relevant to what users are looking for. Take it as a chance to step back and make sure your brand is moving forward with sustainable website designs.
5. More Cost-Effective in the Long-Term
A complete redesign is better than spending money on temporary or unsustainable solutions. Spend some time reviewing your website to identify areas that can be improved and how to make it more user-friendly. This can help increase revenue and conversions.
10 Web Design Trends This 2022
Technology is constantly changing, and so are web design trends. Website features and design elements that were once innovative and modern may have become outdated, cliched, and outmoded. You don’t want people to leave your site because it is outdated or doesn’t adhere to critical web standards.
ADVDMS gathered these trends in web design to help keep you informed with the most recent website design ideas and development trends to create functional and easy-to-use websites. Here are the most recent innovations, digital technology trends, and web trends this 2022.
1. Visible Borders
Web designing creates a feeling of magic or the illusion that content is neatly organized by an invisible hand floating in digital space. Websites are constructed on a grid system and linked using code. Web designers are getting more accurate in 2022 by creating layouts that show their foundation through simple borders or frames.
The apparent advantage of a visible grid is the ability to distinguish one section from another. This makes it easier to read the page and allows for more content without making the page feel crowded.
Websites can also benefit from these simple borders, which give them a retro feel that goes well with other web design trends of the 90s.
2. Memphis Design
Memphis design is often referred to as an elaborate style that combines a variety of random patterns and shapes. Memphis design, which rejected minimalism and the high taste of art critics at the time, made the design more vibrant, accessible, and adventurous than ever before.
This website inspiration is especially true in today’s minimalistic world, where interfaces are often overwhelmingly the same. Memphis design is a popular choice for web designers looking to create a rich, memorable experience that visitors will never forget.
3. Typographic Hero Image
The hero image must make a statement as it is the first thing that visitors see on a website. Typography-led hero images will continue to grow in popularity among web designers this 2022.
These hero sections are essentially a reduction or elimination of imagery to let the message carry the weight of the initial impression. These hero sections don’t seem bare. They are bold in the simplicity they display. Additionally, they grab attention like a compelling headline. They also serve as a showcase for creative, tasteful lettering styles.
4. Handmade Graphics
We’ve seen incredible, innovative websites design achievements through technology in these 2022 web trends. However, digital tools can make it easy to lose the personal touch that imperfect, handmade artwork gives you. Expect a continued rise in DIY graphics to help foster relatable interfaces this year.
These could include scribbles, doodles, cutouts with messy edges, and analog textures such as crayons or paint. This is done to bridge the gap between on- and offline screens, to bring these often interchangeable screens into the real world with a human touch.
5. Creative Scrolling Experiences
Scrolling is the most popular interaction a user has with a webpage. It offers an endless opportunity to provide enthusiastic feedback. Scrolling experiences are taking visitors on imaginative journeys this 2022.
Scrolling animations aren’t new. Through psychedelic imagery and parallax effects, pages are becoming living worlds. There have even been breakthroughs into the third dimension. The key to adopting this web page design trend is to amaze visitors with an imaginative experience.
Many designers include a prominent foreground element to help visitors keep their eyes on. While immersive animations entice visitors to scroll down, the foreground element keeps them from becoming lost.
6. Moving Type
Designers know that typography can convey more than information and move the viewer. This year, web designers will expand on this concept by using literal moving type.
Although animation is not new to web design, it is often reserved for illustrations, UI elements, and page transitions. Moving text can be unexpected and fresh even if the animations are essential, such as circular rotations or side-scrolling news tickers. These little touches allow typography to be the star of the show without overpowering the reader with silly animated gags.
7. Human-like Chatbots
Chatbots have been a popular feature for some time and will continue to be part of web design trends lists in 2022. Chatbots will soon be the standard for customer service, and personal shopping as artificial intelligence and machine learning improve.
If a customer visits your site looking for phone support, the chatbot will let them know a free upgrade is available. The chatbot could inform them about the upgrade, which can make the customer happy, saving businesses money on customer support.
8. Engaging Interactives
Websites have seen their animation showcases grow to new technological heights over the years. These have been used mainly in page transitions and hero sections in the past. However, in 2022 we expect more designers to use large-scale animated interactions.
These interactions go beyond scrolling, which can be quite passive, to encourage meaningful engagement with pages such as clicking, sliding, and dragging.
The trend’s key is to make the page seem mysterious, such as a small black cube that follows your cursor or a conspicuously missing navigation. The visitor is then invited to interact with the page to find out how it works. The website inspiration for these novel experiences makes visitors feel more like investigators who actively probe the pages to discover their secrets.
9. Voice-Activated Interface
Information is changing. Instead of searching Google for information, we can now ask questions or place demands. Website designs must adapt to the rise of virtual assistants and voice chatbots. Although voice-activated interfaces aren’t yet common on most websites, they will be soon.
As voice search becomes more popular, we can expect to see websites integrate voice search in addition to text searches.
10. Gender-neutral Design
Gender-neutral web design is another approach we envision becoming a standard. We already see it being more widely adopted. It is now standard to provide multiple gender options and pronouns in forms or drop-down menus. Even better, websites can opt to leave out both options if they don’t feel the need. Snapchat chose to do this.
The new standard for copywriting is to use they instead of he/she when there is no gender specified. Many e-commerce sites are making their products more accessible by not separating clothes by gender, offering multiple sizes, and taking photos of models on different bodies.
It is important not to assume the following about people who may use your website: their genders and the topics they are interested in. Your visitors will appreciate your willingness to be respectful and not make these assumptions.
The best website design aims to make an excellent first impression. Your website must be as appealing as possible, from the first few seconds to the last.
Redesigning your website can seem daunting, especially if you haven’t done one in a while. However, the benefits of redesigning your website sooner than expected can impact your brand and your customers.
While it is easy to become complacent when your site is working well and bringing in business, it is crucial to take advantage of all available opportunities. ADVDMS’ SEO Services in Denver are all about marketing excellence focused on continuous improvement to improve sales, increase ROI, and reduce cost per acquisition. We are up-to-date with all the web design trends you need to be ready for.
Get in touch with our team today and discover how the trends in web design will allow you and your company to dig deep into your business and analyze your strategies and goals. Launch a beautiful and easy-to-use website that will grow your business.