Certain moments and actions define being an architect. For example, traditional must-have lists for an architect include visiting an old building, sketching some designs, or reading a book on architecture. But nowadays, with the rise of the internet, the must-have list also includes a unique architecture website.
Like so many other occupations, the modern architect is now inexorably linked to the internet, and an architecture business is only complete with an architecture website. Architect websites connect architects with their client base and help them understand their client’s needs. Furthermore, an architectural website will increase awareness of a particular architecture business and highlight architectural works. In short, for the modern architect, their website is the face of their business.
While you may be skilled at designing and building structures, creating a well-designed website may be challenging. Luckily, that’s where the experts come in. This blog will provide valuable tips for creating a website that will showcase your architectural work and serve as an effective marketing tool for your business.
Just as architects are skilled at designing and building structures, website developers are skilled at designing and building websites. When it comes to creating a well-designed website showcasing your architectural work, it’s always a good idea to seek expert advice.
Tips for Creating a Website for Architecture Firms
Even within the same field, every web design project is unique. However, despite each site having its individual needs, there are many standard practices that, when utilized, can contribute significantly to the site’s success.
Here are some tips to help you create a website that will effectively represent your visual brand identity and delight your existing and future clients.
1. Define its purpose before building an architecture website.
Before creating a website, it’s important to consider its purpose carefully. By defining the site’s purpose, you also determine its direction, focus, and niche.
When determining the purpose of your website, consider the following questions:
- Will it be a professional website for your business? If so, it should reflect your business mission statement.
- Are you creating a personal blog? If so, what will be the focus of your content? Consider writing on a topic you feel passionate about. Remember, try not to start a website that lacks passion, as it will make maintaining the site burdensome and a chore.
2. Create and curate content for your website.
After defining the purpose of your website, it’s time for a brainstorming session to develop ideas for your website’s primary pages and initial blog posts. Creating the content first will help you assess the direction and potential of your website.
Pro tip: Organizing content in a folder on your computer will help you efficiently manage your website in the future.
3. Search for an excellent website hosting service.
Now that you have a clear purpose and a folder full of content, it’s time to start your website.
To begin, you’ll need to locate a web host who hosts your website and makes it accessible on the internet. Typically, the web host also offers the option to purchase a domain name (the address people use to access your website in their web browser.) Choosing a reliable web host is crucial as the host will ensure your website stays online and provide you with additional resources for optimizing your website’s success.
4. Connect with a website developer.
Once you have signed up for a website host, you can build your website using your domain name. To begin, choose a website developer that best suits your needs. Professional website developers will help you build a solid digital strategy. While the temptation may be to rush the process to save time and money, investing in a proper plan first will make your website a more effective marketing tool in the long term.
The digital strategy and website planning phase with web developers usually takes a few weeks and includes activities such as surveys, goal setting, content and UX strategy, testing, visual brief, site architecture, and more. These exercises provide a clear understanding of the best approach for your architectural website design and form the foundation for the project. Skipping this phase is not recommended as it may compromise the success of your website.
5. Plan your website design.
Of all the tips for creating a website one of the most important is to always plan your website carefully. After establishing your digital strategy with your developer, it’s time to consider your website’s design.
Designing an architecture website presents a unique challenge. Translating the three-dimensional style into a two-dimensional space can often result in a confusing experience for visitors. The website design needs to reflect the brand rather than try to reinvent the work. Develop visual branding guidelines and keep the design simple, focusing on high-quality professional photography.
The same style used in your website should also be used in social media and other mediums. Style consistency across all mediums reinforces the brand and makes it easier for people to remember your architectural company.
6. Make your portfolio stand out.
Your past projects are a crucial selling point for future work for architecture firms. Thus, showcasing a well-designed portfolio section on your website is important. Highlight your best work on the homepage with links to detailed pages that provide a visually engaging experience and go into the specifics of each project.
Big, eye-catching images are crucial. While some may take the time to read the details, most will look at the photos and introductory paragraph to see if your firm fits their needs.
Potential clients want to see results. Highlight real and tangible outcomes in each case study to show how your work met your clients’ objectives. Your website should contain a highlight real that highlights some of your best architectural achievements.
A well-designed architecture website can have a massive impact on your business success. Start creating your website by defining your purpose for building one, curating content, and choosing a reliable and secure website hosting service. Remember that website design plays a critical role in determining the success of your website. However, developing an attractive website design is easier said than done, which is why many people partner with professional website developers who can make their website attractive and stand out from the competition.
Each website must have particular features and functions to be an effective marketing and customer retention tool. Remember that your site should be authentic, distinctive, and reflect your firm’s brand.
Unlock your firm’s potential with ADMS!
Starting your digital marketing journey can be overwhelming, but Advanced Digital Media Services is here to help. Every day, ADMS works with architects to establish a robust brand foundation for business growth, project expertise to lead their market and increase awareness to attract high-quality leads and clients.
As an expert in SEO in Aurora, CO., ADMS will focus on enhancing your business, so you can concentrate on leading your firm. Book an appointment with the team today and take the first step towards success as you elevate your architecture firm to new heights.