Social media has easily become the main digital hub for businesses. With its millions of users and different demographics, it’s a dream haven for marketers. This is why most businesses have started to invest in learning how to market on social media.
Whether your business is local or global, small or big, food or clothing, you can never go wrong with social media marketing. However, there is this popular misconception that social media is only viable and good for B2C, or business to consumer, marketing, especially since most users on social media channels are millennials and Gen Z. What people don’t realize is that these young adults will soon be the business leaders of the future. They are going to be the next generation of B2B, or business to business, decision makers.
Businesses should do their best to reach these people through relevant channels, and there is no other more relevant channel for these groups than social media. Still, don’t be overwhelmed by the number of social media platforms available. You can’t be on every one of them. Choose only the best social media to market on which to maximize your marketing strategy. Here are four social media channels you might want to check out for your B2B marketing needs.
LinkedIn is probably the most popular B2B social media channel. Why? Because it gives businesses a direct link to both established and upcoming professionals in different industries. With its business-centered environment, LinkedIn has fewer non-business-related clutter than other platforms.
LinkedIn is the best platform for making contacts and building business relationships. It contains groups based on industries, locations, and employment levels, so it allows you to advertise your business to a targeted market.
Instagram is a visual platform. It was meant not for text, descriptions, or reading but for showcasing. Instagram gives you the chance to display your business’ story and humanize your brand. From the stories of your employees to how you built your brand from the ground up, you are able to engage your audience in a more personal and authentic way.
Instagram is a good platform for B2B businesses to increase their brand awareness, but they should know what type of content to post and how to best deliver their message.
There’s no better social media channel to reach young adults than the up-and-coming platform TikTok. Most of its users are between the ages of 16 and 24 and it is extremely popular among Gen Zs. Given its new and fairly unique contents, TikTok allows you to engage your audience boldly and experimentally.
TikTok is also currently the source of most new trends on the internet. It’s your chance to go “viral,” as they call it, and get free advertisements from other users sharing your content.
In a digital world where an overload of information is common, Twitter is one of the most straightforward and effective ways of communicating a message. By limiting the number of characters in a tweet, it ensures that only important information is relayed to the audience. However, one of the biggest challenges in this platform is how to stand out, given that millions of tweets are sent out per day.
Luckily, there are many ways to overcome this challenge. For example, you can create hashtag campaigns that have time and again proven to be an effective way to shore up some attention.
These are just some of the social media channels you can use. There are many others out there that could be the best fit for your brand, so don’t limit yourself to the ones we’ve enumerated above.
Remember, while navigating and using social media might be an easy task for anyone, building a successful social media marketing campaign is very intricate. If you are not able to use the proper channels or create the proper messaging content, you might be wasting precious time. This is why we strongly suggest that you consult only the best and most professional social media marketing agency.
Here are Advanced Digital Media Services, our social media experts can assure you that we provide only the best practices and strategies when it comes to your marketing campaign.