The success of organic social media content is crucial to your online success. Small businesses face many challenges when producing high-quality, compelling content. It can be time-consuming and competitive; however, it’s essential to enhance your customers’ experience.
ADVDMS explores everything about organic social media content to help inspire you to make your marketing strategy more appealing to your audience.
What is Organic Social Media?
Organic social media is the posting of free content to social media. All content, including photos, videos, and creatives. Organic content is any content that does not require advertising or pushing the content in front of users.
Because of its simplicity, organic social media is the best way to build relationships with customers at scale. It allows you to establish honest relationships with your customers, as organic social media content is the foundation for every digital marketing strategy. Users don’t like ads being thrown at them every time they log into their social media accounts. Businesses that design an organic social media strategy to create valuable content for users will be able to make it a lot easier for users to engage with the content.
Types of Social Media Content That Drive Engagement
Here are some of the best examples of organic social media content:
1. Ratings and reviews
Global e-commerce websites are now using it to increase trust with their customers. Top sites such as Yelp or Tripadvisor have made ratings and customer reviews a popular form of organic social posts. People rarely make online purchases of any kind without looking at the reviews and ratings of previous customers, whether it be for where to eat, where to stay, or what to buy.
2. User-generated Content (UGC)
User-generated Content (UGC) is any organic social media content created by users on social media or online networks, including posts, images, videos, and other content. Consumers created all UGC on social networks. Examples of UGC include the photo of your Starbucks cup, your video of your child riding her bike, and your photos from your island vacation. These authentic and engaging visuals are shared online by millions everyday. It has been proven to be the essential social proof consumers want.
3. Testimonials from customers
Like customer reviews and UGC, testimonials can be written endorsements or videos. This type of organic social media content is often used for more oversized items such as cars, furniture, and sporting equipment. It can also be used for intangible products such as software.
4. Content from Influencers
Social media has allowed for a new type of celebrity: the influencer. These influencers use social media to create their online brand and build their audience. They promote products and brands to their followers in return for direct payment or a product gift. Brands need to select the right influencers to market their products with organic social posts, just like celebrities.
Potential customers can use any certification or award as proof of social status. You can prominently display these awards throughout customer touchpoints to build credibility and boost sales. A car that has won a Kelly Blue Book Award would be more appealing to you than one that doesn’t.
6. Case Studies
A case study is a review or testimonial highlighting the business’s success with a particular organic social media strategy or service. It also shows how your company’s products can help clients in specific circumstances. Some case studies only show how a problem was solved or improved performance.
All formats of case studies are available: video, infographic, PDF, long-form articles, and downloadable PDF. As long as the case study is relevant, you can rewrite it in different formats.
Case studies are a way to tell potential customers or current customers about real-life situations where your product or service was used. The campaign will often have a time frame and include real-life statistics. This is done to give the reader a better understanding of your product and how it can help.
A meme is simply a unit of cultural information. It is an idea, style, or behavior that is transmitted by imitation. It could be an image or video, or even text. Memes can be virally transmitted over the internet.
Social media memes have proven to be an effective way to connect with and convert people via social media. Images with text often accompany social media memes that include text. They can contain commentary on current events or cultural symbols.
The following are reasons why you should consider memes in your strategy:
- They are easy to use. They allow brands to communicate with and engage with their target audience easily.
- Memes get an instant response. The best memes generate instant engagement because most people easily understand them.
- They are Viral Elements. These memes can be used to promote viral marketing campaigns. They can be used to promote powerfully and can easily be shared by others, increasing your chances of reaching a wider audience.
- They help you build a sense of community. Memes can foster community when members of online groups share content and can relate to it.
- They improve your returns. Memes can help brands get a better return on investment in content creation.
There is no magic formula for getting noticed on social media, even with a social content calendar. Organic social media content may work for one business, but it might not work well for another, or vice versa. It is essential to test your strategies, then optimize them as needed. Social media offers a vast ocean of data and opportunities. You need to be able to sort through the vast amount of data to get those opportunities. This can only happen if you keep trying!
Make your brand stand out, save time, and improve your customer experience by taking advantage of the services offered by Advanced Digital Media Services. You will never know what works until you try it! ADVDMS is an expert on SEO in Colorado Springs that can help you find what content resonates with your audience over time.
Check us out to learn more about ADVDMS’s role in your digital marketing journey. Call us.