Search Engine Optimization is a critical step when creating a website that you want both search engines as well as visitors to find. Implementing a good web presence strategy and other SEO techniques help to increase the quantity and quality of traffic to a website. In other words, it involves attracting more people to your site by making certain changes, including internal coding alongside other techniques. You want to optimize your website so it will be at the top of the search results and easy to find. Search engines will scan or crawl a website to help deliver relevant results when people search a topic or keywords.
We’ve listed 5 actionable SEO tips that will put you on the path to increased web traffic, better conversion rates, meaningful engagements with your company, and good online presence.
1. Capture Readers with Good Content
Content is king. The more relevant your content, the better chances you have of attracting customers, and the longer they will stay on your site. If you have relevant content about your niche, you’ll be ranked higher on the search engines, as your quality content gives you “web authority.”
Make sure that your content is relevant to your niche. Keep content fresh by adding new blog posts or articles on a regular basis. A few examples of topics to attract visitors are:
- How-to guides and tutorials
- Video and audio recordings
- Visual content
2. Perform Keyword Research
Another important thing to keep in mind with utilizing SEO to improve online presence is your use of keywords and phrases. Knowing what keywords people use to search and incorporating it into your site content is what makes you appear in search engines. Not only will this help improve your chances of showing up in searches, but your customers may also use keywords or phrases to search for any questions they may have regarding your services, products, or site.
3. Optimize Meta Tags
Meta tags highlight the most important elements of your content. By providing the information consumers need to know about your site up front and in a concise and useful manner, search engines will value your efforts in creating a good customer experience.
Here are some important meta tags that you need to know for search optimization:
- Title Tag: A catchy title has keywords that entice the viewer to click on your page.
- Meta Description: The meta description gives a short synopsis of what the web page is about, and it also is what is shown when people search for a topic.
- Subheadings: Subheadings on a page make content easier to read. Also, be sure to take advantage of white space and graphics to break up a page.
4. Design Your Website for Ease of Use
Google has expanded its use of mobile friendliness as a major ranking factor. Be sure you have a mobile-friendly website. Most web searches are now being done from a smartphone rather than a desktop computer. In addition to having a visually appealing website, you have to ensure that your page will work well in different phone screen sizes and models.
Keep your website organized. Don’t frustrate your viewers that are trying to find the topics they are searching for with a user-friendly navigation and associated topics or posts.
5. Advertise on Social Media
Another element of a solid web presence strategy is social media marketing. Be an active social media user. Social channels have a wide reach that can help improve your online presence. Each website has a different target audience and culture.
Facebook is one of the best places to inform and entertain people using texts, pictures, and videos. Do you have an upcoming event for your brand? Facebook can be used to create invites.
Twitter, on the other hand, is perfect for dropping news, promotions, or any other quick announcements. Instagram is the domain of art and photos. You can post pictures of your products on your feed or stories. Finally, LinkedIn is the ideal hub for businesses, potential hires, or collaborations.
There are many other aspects of search engine optimization to consider when establishing a good web presence. Advanced Digital Media Services is a local SEO company that you should be working with to take your business to a new level and gain customer trust and branding. Speak to one of our experts now by completing the form below. We look forward to helping you create or expand your online presence.