The COVID-19 pandemic brought about huge changes in people’s lives and businesses, and now more than ever, companies need to maintain their brand reputation to highlight their resilience amidst a global health crisis. Those who can maintain good public faces will draw consumers and build a strong, lasting brand reputation and loyalty.
The pandemic is going to bring to light the businesses that are good at brand reputation management and those that are not. This is key to ensuring that your brand stays on top and your customers continue to support and buy. Here are five tips to help you manage your brand reputation during COVID-19.
1. Be Prepared to Adjust, and Keep Your Customer Informed
Because of the COVID-19 pandemic, restrictions have been put in place across most states, and this has led to multiple temporary and permanent closures. Most companies had to get creative and adjust their business models to fit the current situation, leading to the rise of online sales and cash-on-delivery services. If you want to maintain a good brand reputation, you have to show your customers that you are resilient and that you can still provide them with the services they need despite the pandemic. Otherwise, your customers will look for other companies that will provide for them. Apart from this, it is important to keep customers informed about the developments in your business, such as where they can find you during the pandemic and new methods for purchasing the items or services that they want.
2. Put Safety First and Reassure Your Customers
Many are fearful of contracting a disease that has infected millions and killed thousands. As such, one way to keep a good brand reputation is by ensuring the safety of both your employees and your customers. This includes the implementation of safety precautions in the workplace or in the store, such as wearing masks, regular cleaning and disinfection, as well as safety measures during deliveries. Aside from this, it is important to reassure customers that it is safe to work with your company and that you are doing everything possible to minimize the risk to your employees and customers.
3. Take Care of Your Employees
Your employees are the backbone of the business. During normal times, they drive your growth and success. With COVID-19, most employees are experiencing difficulties. People love companies that take care of their employees and treat them like family. Doing this during a pandemic is a good way to motivate them to work even harder, and it also shows consumers that your business is not just about profit.
4. Collect and Analyze Feedback from Customers
Consumers love businesses that listen. Since the COVID-19 pandemic has led to different experiences and situations for each person, a good way to know what’s working for your customers is by collecting and analyzing their feedback. This way, you can tailor your operations in such a way that it helps everyone cope with the difficulties that they encounter.
5. Invest in Reputation Management Services
With digital technology becoming the norm, it is highly advisable that you invest in online reputation services. This way, you can be sure that your brand reputation is always looked after. This would also allow you to focus on the more important aspects of your business during the pandemic, such as adjusting operations and implementing safety measures for employees and customers.
We live in an age where a person’s perception of a business is an important factor in their decision to patronize a brand. This is further intensified by the current pandemic, making it harder for businesses to maintain a good brand reputation. At Advanced Digital Media Services, we offer brand reputation management services to help you maintain a good brand reputation throughout, and even after the COVID-19 pandemic. Fill out the form below, and let’s talk about how we can help you!