Content marketing is a fundamental part of a solid digital marketing campaign. Being a business owner means always being primed on new content creation trends incorporated into your marketing strategies.
Since change draws in many people, it is essential to understand the trends in content marketing that work well for many businesses today. Using outdated content marketing strategies will do your brand no good. If anything, it’ll just lead to a waste of budget, time, and resources.
Whether you are seeking growth for your business or just wanting to produce consistently relevant content, we’ve prepared a list of the content marketing trends predicted to be still on the rise after 2021.
What Is Content Marketing?
If you are new to the digital world, it’s essential to understand content marketing to follow the different trends.
Content marketing is a strategy that involves creating and sharing online materials ― such as blogs, posts, and videos ― that stimulate interest in products or services without having to promote a brand explicitly.
Here’s our list of content marketing trends dominating 2021 and for a long time to come.
1. Video Marketing Takes The Spotlight
Creating video content is a content marketing strategy that never goes out of trend, and it has been booming more and more these days. The main factor why it’s continuously on the rise is that many people are adapting to a remote-first world. Being primarily driven by the global pandemic, most brands these days lean more towards live streams, virtual events, and webinars, which, according to some experts, are better in terms of engaging audiences.
Additionally, people have become more appreciative of low-production quality, such as unedited or raw videos, as staying at home 24/7 makes them yearn for the outside world.
2. Social Commerce: Turning Likes Into Buys
If your business mainly depends on business-to-customer (B2C) sales, social commerce is one of the growing content creation trends you can employ. Many people, including prospective customers and clients, hang out on their social media accounts most of the time. User engagement in social media allows companies to sell through social media sites.
Social commerce marketing benefits both customers and companies. Companies tagging their products on social platforms have a higher chance of increasing organic traffic on their websites. Similarly, customers will no longer need to navigate different pages to look for what they need. Redirecting consumers to a check-out page in just one click is more convenient, and the only thing left to do is process the payment.
3. Strengthening Connections With Personalized Content
The best way to tell your audience that you understand them is to communicate with them directly. Produce personalized content that they can relate to each step of their journey as a customer. Sure, you want to increase sales by attracting new customers, but keep in mind that you also have to connect with your regular paying customers.
People tend to engage more with content that interests them and aligns with their goals, so prioritizing personalized content marketing is never a wrong decision. Producing content for every part of the sales cycle, especially after purchase, is the most important trend that will continue well in content marketing, according to Jeff Goodwin of Orgain.
4. TikTok Marketing: Quick Clicks, Quick Vids
TikTok is the fastest-growing social media platform in 2021, and the number of people installing it on their mobile phones continues to increase. For that reason, many companies produce video content to promote their products or services to leverage its popularity.
TikTok undeniably changed the content marketing landscape. According to the findings of a recent study conducted by Microsoft, there’s a significant decline in human attention span. With TikTok allowing videos with a maximum length of only three minutes, it drives many companies to produce quick and engaging content that is sure to be a perfect match for many people’s short attention spans.
5. Podcasting Is The New Blogging
With the global pandemic going on, people become busier day by day. Managing tons of workload every day is challenging, and multitasking has become part of the new normal. Keeping these things in mind, different brands have considered podcasting in 2020 and 2021; and it will continue to attract more content creators and users in the coming years.
Listening to podcasts allows people to multitask, so it can be one of the most convenient options for people to access exciting content ― in the form of audio ― aside from reading blogs on the internet.
6. Long-form Content: Written Words Speak Louder
Like video content, long-form content isn’t a new thing in content marketing by any means. Despite not being new, it remains one of the best ways to boost marketing strategies as far as SEO is concerned. Aside from performing well on search engine result pages, long-form content also allows companies to cover different sub-topics with included featured snippets, giving more exposure and visibility.
Why Is Content Marketing Important?
One of the main reasons content marketing is a must for your business is to answer your audience’s questions. Not only is it a great way to build trust, but it is also an effective one to strengthen your reputation. Following the trends and being consistent will help you generate leads, improve conversions, and increase sales.
How Advanced Digital Media Services Can Help
Digital marketing company Advanced Digital Media Services knows content marketing trends inside and out. If you are seeking growth for your business, we are the best ones to help you! We’ll help you determine the trend that makes the most sense for your brand, and we’ll create the necessary content for you. If you want more details about our services and how we can help you, feel free to reach out to us. Call us today!