The holiday season is the perfect time to use the best blog promotion tactics to drive organic traffic to your website and increase sales. According to a 2020 study, many people were planning to spend more time online during the holiday season of 2020 than they did in the previous years. The same is expected to happen this year, giving you more reasons to boost your blogs.
If you’ve yet to find the best promotion tactics to boost your blogs, we’ve made a comprehensive list for you to maximize its advantages.
Content Promotion Tactics
The best promotion tactics for your blogs enable you to reach your target audience. Here are some of the tried and true strategies for your website:
1. Create exciting and relatable content.
If you’ve recently built a website, you need to work twice as hard as those who have been in the online marketing game for years. The good thing is that you can start by creating relevant content. Follow these simple steps:
Step 1: Look for a topic relevant to your business.
Topic research is finding, evaluating, and seizing opportunities for relevant content. Make sure that it’s interesting for people to view and relatable enough for them to finish reading it.
Step 2: Conduct strategic keywords research.
After looking for a topic, utilize keyword research tools to see the words and phrases your target audience uses in their searches. This process is crucial, so seek assistance from a digital marketing company that offers search engine optimization (SEO) and blog promotion services.
3. Publish detailed and updated content.
The next thing you have to focus on is publishing top-notch content. Make a detailed outline and make sure that all the information is updated and correct. Otherwise, you’re not putting out read-worthy content. Here are some key points to consider when creating blogs:
- Impress your audience with your expertise.
- Provide them with facts.
- Spark emotions in them.
If you constantly create high-quality content, you have nothing to worry about. Sooner or later, you’ll find your way up the search engine results pages and increase your blog traffic.
2. Reach out to relevant connections.
After doing the first blog promotion strategy, the next thing to consider is reaching out to relevant people. In the digital marketing world, this process is known as “outreach.”
This content promotion tactic involves showing your content to big people in the same industry you’re in. Let them view your website for an opportunity to have your blogs featured or linked on their website.
As this can be a tricky endeavor, you have to ensure that every move you make leads you to success. Ask yourself these questions first before deciding to build connections with prominent people in your industry:
- Why would they care about my content?
- Is my content worthy enough for them to feature it?
- Will my content contribute to the betterment of their brand?
- Does my content offer something new that they don’t know about?
If the answer to all these questions is yes, you can go ahead and start reaching out. The tight competition in the online market helps to have allies and connections to help you climb the online search ladder.
3. Run social media ads.
Making money takes money. Many people spend more time on social media websites to look for gifts and other stuff to buy during the holiday season. If you want to boost your blogs and increase sales this year-end, invest in social media ads.
This season can be a perfect time to invest your resources in paid ads. Spending money for blog promotion services is a road less traveled by many digital marketers and SEO experts, but what they don’t know is that there are no free promotion tactics.
Regardless of what you do, you are spending something — whether effort, time, or resources. With social media ads, you can save effort and time. You can reallocate these things to other critical strategies instead.
4. Promote your existing content.
Many businesses promote their content on social media sites only once, but there’s no limit when it comes to doing it. One of the best content promotion tactics is to promote your blogs on Facebook, Twitter, and Instagram two to three times.
However, you have to make sure that you create unique captions for each post. You can use different takeaways as the concept of your captions. Doing so helps you promote your blogs and helps cater to your audience’s different needs.
5. Utilize the power of SEO.
Aside from blog promotion services on social media websites, you can utilize the services of SEO experts. SEO strategies are time-proof content promotion tactics that can help drive organic traffic to your blogs and other content.
6. Join online group communities.
If you have the luxury of time, be active in online group communities, such as Quora, Reddit, and Facebook groups. Read posts from time to time and look for questions that you can answer. You can create a brief response and link people to your blog for a more detailed answer.
Most people in such online communities are looking for answers. If you’re active, you have more opportunities to give them relevant solutions to their problems through your content.
Since this promotion tactic requires time, make sure you utilize it wisely to your advantage. Otherwise, you’re just wasting hours and hours, which you could have spent on other strategies.
7. Repurpose your old blogs.
One of the best blog promotion strategies to boost blog traffic is repurposing. You can create short videos and infographics featuring the same content as your blogs. Post them on other platforms and have a link to the original blog available for visitors to see.
Make sure that you give your audience reasons to click on your blog’s link. For instance, don’t put all the information from your blog on the short videos and infographics you’ll create. So, if internet users want to find out more about it, they will have to visit your blog.
Advanced Digital Media Services Can Help
If you want to dominate the online marketplace with top-notch blogs, Advanced Digital Media Services is here to help you. We provide content creation services, including promotion tactics, to help you land a good ranking on the first page of search results. Our SEO experts and writers work hand in hand to create unique content that ranks. Call us today to boost organic traffic to your website before the year ends.