SEO is about improving the user experience, and strategies are typically built around four pillars: keyword and content, technical SEO, on-site SEO, and off-site SEO. These elements make up an effective SEO strategy.
Your website’s online visibility and popularity will depend on how fast it is designed, your content, and how responsive it is. Your online presence will be easier to access and find.
However, designing an online marketing strategy for your brand is not complete without what we think should be considered the fifth pillar of SEO: brand awareness.
In the following sections, we will tackle SEO and brand awareness. Answer questions like how does brand awareness impact SEO, and unpack everything you need to know about brand awareness for SEO.
Let’s get started!
What is Brand Awareness and How It Impacts SEO
Brand awareness is how familiar your target audience is with your brand and how well they recognize it. That’s why it is crucial in the early stages of a company’s marketing efforts and product promotion.
SEO is used to generate organic traffic. It can help with increasing brand awareness and measuring its effectiveness.
Marketers sometimes think in narrow, specific categories and plan their branding and SEO separately. It is because the UX vs. SEO mentality in marketing can sometimes give the impression that you need to find a compromise or balance.
However, this mentality can lead to a disconnect between the SEO strategy of a business and its brand strategy, which will result in mediocre results. SEO and brand awareness should work hand in hand. You can increase brand reach by integrating branding with SEO to generate organic traffic through search engines, helping improve your brand image.
SEO is a crucial component to include in your brand development. SEO is cost-effective and helps establish authority in the market. It also increases brand reach.
Tips for Increasing Brand Awareness
There are many marketing strategies that businesses can use to increase brand awareness. However, traditional strategies can be too costly or time-consuming, especially for small to medium businesses. This is where SEO can be handy, as marketers can use SEO to reach broader audiences without having to shell out too much. Definitely an economical and more efficient alternative to costly traditional marketing strategies.
Let’s now see how does brand awareness impact SEO and vice versa .
1. Use content marketing.
Regularly publishing quality and valuable content on your website is one of the best ways to improve your search engine rankings, increase brand awareness, and attract quality leads. Content marketing is a great way to build trust and educate and inform consumers about your products and services.
To build a solid foundation for amazing content, focus on providing your audience with the information they need. You can answer common questions, offer unique perspectives on industry-related subjects, or create engaging pieces people would want to consume.
Content marketing should not be limited to case studies and blog posts. You can also create infographics, videos, podcasts, webinars, and other creative pieces to get your audience interested and entertained.
2. Identify relevant keywords.
A key part of any great SEO strategy is optimizing your content using the right keywords. You can rank for relevant keywords and long-tail phrases to help you reach consumers.
Make sure to optimize all content for user intent. When users search for specific terms, give them the information they need. This will increase your conversion rates and keep people on-site longer. To satisfy intent, focus on keywords that are navigational or transactional. Don’t forget about relevant industry keywords as well.
3. Incorporate a link-building strategy.
Ahrefs says backlinks are one of the top ranking factors on Google. However, 66.31%% of pages don’t have any backlinks. Google receives more organic search traffic monthly if a page has more backlinks compared to those that don’t.
A quality link-building strategy is essential to increase brand awareness and improve Google rankings. Here are some tips to get you moving.
- Make contact with others in your niche or industry to offer valuable resources.
- Send links to your website to potential guest bloggers. If they are an authority in the niche, you can have them guest post on your site.
- Repair broken links on your site and external sites linking back to it.
- Search the internet for mentions of your brand and request a backlink.
- Create high-quality content people love to share.
- Get people talking to you on social media.
- If you have anything to share, create a press release.
4. Target your core audience.
As the saying goes, “You must fish where the fish are.” The same is true for SEO marketing. So ask yourself who your primary customers are and get to know them better. It would help if you reached the people most interested in your brand to increase brand awareness.
It is essential to satisfy search intent and create seamless online experiences for your core audience. You can build relationships with the right people by sharing relevant content and including keywords in your niche. Google calls these micro-moments.
5. Utilize local SEO.
Local SEO is a great way to increase brand awareness in your local area if you are a small business. To localize your content, you should focus on the search intents of those in your area to make sure it appears for local searches.
These steps will help you optimize your website for local searches:
- Get local reviews to increase your credibility. According to a study, around 89% of consumers around the globe read online reviews before purchasing.
- Set up and optimize a Google Business Profile account (GBP), and frequently update your content and images.
- Optimize your website for voice search.
- Ensure your website is mobile-friendly.
- Create content that covers local topics and events.
- Add keywords and location-specific content to your website.
- Add your business to the online NAP (Name, Address, Phone Number) directory.
Reading this guide gives us a clearer understanding of why brand awareness is SEO’s fifth pillar. It’s almost certain that you will be able to increase brand awareness by taking some, if not all, of the advice in this article. But don’t assume the same strategy will work every time.
You’ll need to adapt your approach over time to reach your target audience. But first, you must know your target audiences’ brand awareness level.
Reach the Top Using SEO and Brand Awareness with ADMS.
If you need valuable insights into how to increase brand awareness, an expert in SEO in St. Pete like Advanced Digital Media Services can help you tailor your SEO strategy for your audience and increase brand awareness. Contact our team today to learn how to get more people interested in your brand.