Recognition is one of the most important factors to the success of any brand. From your brand name, to your logo, and even your tagline/motto, having brand recognition gives your business more credibility and makes it easier for you to get sales since you are more likely to be remembered by customers.
In fact, brand recognition is important even on your online website. Having something that customers will remember you for online increases your chances of turning clicks into sales conversions. What you have to remember is that recognition is not only about the big things but includes even the smallest details of your website. By using a WordPress favicon, or favorite icon, your brand will easily pop up in the minds of the customer every time they see it. You’re probably wondering what a WordPress favicon is, how it works, and why it’s important for your website. Don’t worry; we’ll outline all these to help you.
What is a WordPress Favicon?
A WordPress favicon is officially defined as “an icon associated with a particular website or web page.” Essentially, a WordPress favicon is used in web browsers, bookmarks, and mobile apps as an image for your site. However, the description of a WordPress favicon doesn’t fully encapsulate its importance. In reality, this small image is more important than it sounds since it is intrinsically associated with your brand. To further show you its importance, we have below the two main reasons why you should have a WordPress favicon.
Why You Would Want a WordPress Favicon on Your Website
1. Raises Brand Recognition
Think about a black check logo, what brand comes to your mind? What about when you see a letter M that is colored yellow? I would bet that it took less than five seconds for a brand to come to your mind. That is the power of brand recognition and that is how WordPress favicons work when incorporated into your website. The more places your WordPress favicon appears online, the more chances you have for engaging customers. Remember, your WordPress favicon needs to be simple, consistent, and easily recognizable. This will make it easier for customers to instantly connect it with your website.
2. Boosts Consumer Trust and Confidence
Think again of the logos above, aren’t they your go-to brands when it comes to shoes and fast food? This is because such logos are already associated with quality products and services given that they have been seen everywhere in the market for a long time. By having your WordPress favicons everywhere online, customers become familiar with the products and services that you offer on your website. More familiarity leads to increased trust and confidence among your customers.
How to Add Favicons to a WordPress Website
Now that you know why you have to add a WordPress favicon to your website, your next question would probably be how to add a favicon to a WordPress website. There are three ways you can do this:
1. By using the Site Icon feature
WordPress’ content management system actually has a feature that enables WordPress favicons. All you have to do is prepare your image that will serve as your WordPress favicon and then head over to the Administration page. Click on Appearance, then Customize, then Site Identity, and lastly, click Select Image under Site Icon and upload your favicon.
2. By installing a WordPress favicon plugin
Alternatively, a WordPress favicon plugin can also be used to create and place a favicon on your website. There are different plugins available online that could help you customize your WordPress favicon depending on the requirements of various operating systems and devices.
3. By uploading your WordPress favicon yourself
This last option requires you to exert more effort and do the legwork since you would be manually doing your favicon and uploading it yourself. The first thing you have to do is to create a 16×16 pixel image and save it as a .ico file. Then upload this image to your current WordPress theme’s main folder by using an FTP client.
These steps should help you be able to display your WordPress favicon on your website. However, if your favicon is still not displaying, or if you want a better-looking WordPress favicon, it might be better to seek professional help. At Advanced Digital Media Services, we have designers and professional web developers who can assist you in creating simple yet recognizable favicons as well as guide you on how to upload favicon in WordPress and elsewhere. Consult with us to learn more by filling out the form below!