According to a study published by CISCO, 82% of internet traffic will be driven by videos. This is why having a good video marketing plan in place for your website is so essential. Not only will it increase traffic to your website, but good video content also will also boost your search engine rankings. This is because search engines will take it as a cue that your website offers quality content when people stay longer on your website to read and watch your content.
Part of having a good marketing plan is having the necessary tools to help you achieve your goals. In this post, we are rounding up, in no particular order, 2020’s five best video marketing tools that can help you spice up your video marketing efforts and start your year right.
1. Wistia
Wistia is a video marketing software that gives its users full control of the videos they create and post on their website. It gives your brand a boost via customized logos, thumbnails, and player color. It also lets you optimize your videos to drive traffic back to your website without the need for development work, tracks audience data with analytics, and streamlines your video workflow. You can even create your own channel, embed your videos to your website, and share it on social media.
Wistia’s A/B testing feature lets you pit two videos against each other, gives you insight into their performance, and tells you how they fare with your audience. Once the test is done, the top pick will be automatically shown to your viewers.
Wistia comes with a free plan that is great for startups, and two reasonably priced plans you can avail to promote and grow your brand through videos.
2. Facebook Live
Launched in April 2016, Facebook Live lets you connect with your target market in the sincerest and most direct way possible. According to AdWeek, Facebook Live videos receive 5x more engagement than a standard Facebook photo or video post. It’s the perfect platform to keep your audience updated with the latest about your business and answer their questions in real-time.
The best thing about Facebook Live? It’s free.
3. Hubspot
Hubspot is a CRM, sales, and marketing platform that offers a wide array of features for social media and content marketing, web analytics, and SEO.
Hubspot allows its users to provide a personalized experience to their target audience by publishing videos based on their engagement history. It is a heaven-sent tool for marketers who are looking for a complete package that will solve their hosting, management, audience engagement, and measurement needs.
Try Hubspot for free, or you can upgrade your plan to utilize all of its features.
4. Vidyard
Founded in 2010, this online video platform provides its users with the necessary tools to grow their businesses online.
Vidyard offers more than just video creation, hosting, and management. It also gives its users the analytics it needs to understand their target audience better. The best thing about Vidyard is that you can integrate it with some of the top CRM, sales, content, email, and social marketing platforms to up your lead generation game.
You can sign up with Vidyard for free, but you can also choose from four priced plans fit for your business’s needs.
5. YTCockpit
If you have a YouTube channel for your business, then YTCockpit is the best tool for you.
YTCockpit is a web-based tool that allows you to rank higher on YouTube by helping you find the most effective keywords for your niche and implement them. It can also give you related keyword suggestions if your keyword of choice is difficult to rank for.
While its interface only supports five languages (English, German, French, Italian, and Spanish), YTCockpit shows rankings worldwide. It will also give you a peek at how your competitors are faring in the rankings game.
YTCockpit offers free training to its subscribers. Pricing starts at $19 per month.
Final Word
There are hundreds of video marketing tools out there that you can use. Just keep in mind that regardless of the tools that you are using, the quality of the videos that you are producing and publishing is still the key to keeping your site visitors engaged, converting them into leads, and significantly increasing the traffic to your website.
While video marketing can be done inexpensively, there is more certainty in posting higher quality videos on a professional level. Let us help you better reach out to both prospective and existing clients by optimizing videos on your site. Check out our SEO services or enter your details below to keep in touch with our representative.
