Digital marketing is one of the most popular strategies among business owners today because of its effectivity. However, some tactics take a long time and consistency to see the effects. Paid ads are the solution of marketing professionals to instantly boost a business’ online presence.
Running paid advertisements on search engines like Google, Bing, and Yahoo means your website appears on top of search results when people use the keywords you bid for. The placement of the website depends on how much you bid for a keyword. In social media, you can also run paid ads to drive potential clients to your website and increase your awareness and traffic.
In-game promotions of companies, sponsored and promoted posts on social media platforms, and websites with “ad” labels on search engines are prime paid advertising examples. With the help of their marketing team, business owners allocate a budget to successfully launch this marketing strategy that helps them compete better and wiser.
What is Paid Advertising in Digital Marketing?
A paid advertisement in digital marketing is any post through social media platforms or search engines financed by a business entity or company. Its main objectives are to get more engagement from the target audience, receive more leads, and eventually increase sales.
When marketing professionals run advertisements, they also provide insights into how most target audiences behave. As a result, they can improve their strategy to fit the reception of the market they are trying to capture online.
How Does Paid Advertising Work?
Similarly with traditional marketing, there are various ways to advertise your business online. Here are the most common paid advertising techniques:
- PPC or Pay-per-click Ads – It is the most common paid advertisement in search engines. The business website will appear on top of search pages and you’ll only pay once someone clicks the ad.
- Social Media Ads – These ads are the posts people see on Facebook, Instagram, or Twitter with labels like “Sponsored,” “Paid Advertisement,” and “Promoted”.
- Display Ads – It is a type of inter-website advertising wherein marketing professionals pay other websites to display a photo or video of your website. Once someone clicks the display, it will lead to your website.
- Video Ads – They are the videos in-between content on video-sharing platforms like YouTube and Vimeo.
Meta is the leading platform for social media advertising, while Google Paid Ads gives the best results for search engine marketing activities. Google is the leading search engine today and it has a network of websites to display your ads. It can help your website grow its traffic instantly compared to organic strategies.
Benefits of Paid Advertisements to Your SEO
Search engine optimization (SEO) is an organic digital marketing strategy that helps businesses grow in the long run. The tactics involved in SEO take some time to produce results. Paid ads in search engines can give you a leg up, especially when you are starting out.
Here’s how paid ads can help your website’s SEO:
1. Better engagement with the audience
When you run paid ads on a social media platform, it leads to a better and higher volume of engagement with your target audience.
In marketing, excellent customer service drives clients to the business. If you receive higher engagements through boosted posts on social media, there is also a higher chance that you can direct your newly acquired audience to your website. This can improve your traffic, SEO performance, and, eventually, your sales.
One of the examples of paid advertising in Meta platforms is the Click to Message ad feature. When you run this advertisement, potential client will not have to wait for your response because one of its features is setting Frequently Asked Questions (FAQs) and answers to those queries.
You can add a CTA line at the end of the message saying, “If you want to know more, click the link to get redirected to our website.” The line can boost your organic SEO because more users will visit your website.
2. Boosts Website Traffic with PPC
If you want to boost your website traffic and be known by a different set of target markets, you can launch pay-per-click paid ads to ensure that when people try to find the topic related to your business, your company website is on top of the search page.
For instance, if you own a plumbing business, you can bid for keywords such as “plumber near me” and “plumbing company in my area” on Google Ads. These keywords are common, especially to businesses that offer services. Clients often search by locality due to pricing and situational factors. When your business appears on top of search results, it can help increase your website’s traffic.
When you launch this campaign, ensure that your website can handle the influx of visitors. Servers under shared hosting can crash or slow down due to a high volume of traffic.
3. Messaging becomes clearer to the audience
When you run paid ads on social media platforms, it makes the messaging of the company clearer to the intended audience. If you successfully communicate the brand voice to your target market, you can boost your SEO performance and website ranking on search engines.
For instance, in Facebook Ad, you can set the times when your chosen demographic can see your boosted post. With consistent appearances on their feeds, quality leads can get hooked or remember your offerings. It will spark their curiosity and, as a result, they will search for your business.
4. Increase in brand recognition and reputation
A well-crafted digital marketing strategy should help your business become more recognizable to your target audiences. Producing flawlessly edited photos or videos, writing compelling copy, and learning about the market are tasks you need to accomplish before advertising online to ensure the effectiveness of the campaign.
If you start seeing an increase in web traffic and sales, it means you’ve run a successful paid ad. They will significantly impact your ranking in search engines, and you will have better visibility amongst your target audience. When this happens, you can start lowering your cost on paid advertisements and banking on a more organic way of marketing.
Relying on organic content is challenging. You need to produce them regularly and with a focus on the quality. You can hire or outsource teams of digital marketing experts to constantly provide you with content and keep track of your online presence.
Digital marketing can be intimidating, but there are agencies like us that help you navigate marketing platforms on the internet. Partnering with an established company can boost your organic ranking on search engines and set-up your paid advertisements effectively.
At Advanced Digital Media Services, we have a team of experts in Denver SEO. We can help you jumpstart your digital marketing journey to grow your business online. With our skills and expertise in this field, we can guarantee that more people in your locality will know about your business. We can also guide you in getting more online reviews to have a better image for potential clients.
Pick up your phone now and give us a call!