Why Is a Brand Important?
Think of your mom. How would you describe her? Loving? Caring? Sensitive? This is your mom’s personality, her traits. This is how you see and perceive her. The same is true with a brand. A brand is a business’ personality. It is how customers see and perceive that business. It is a way for the brand to express and introduce itself to the consumer.
With the sheer number of products on the market today, some even exactly the same as yours, what the consumers buy is not the product, but the brand. In most instances, it is the branding that speaks to the consumer and resonates with them. With purchases and sales going digital, those with the best e-commerce brands stay on top of the game. Allow us to walk you through on how to create your own branding for your e-commerce business.
Identify Your Target Market
As with any business, it starts with identifying your target market. Why? Because everything you do depends on who your target market is. Your logo, your color, the platform that you would use, even your story — this all depends on your target market, because these elements should be appealing or should resonate with them. Otherwise, you have a problem in messaging. For example, if your target market is mostly the senior demographic, you wouldn’t be using a lot of social media for your marketing or emojis in your slogan.
Define Your Brand Identity
Your brand identity is how you present yourself to the world. This includes your brand name, logo, slogan, color, theme, and many other elements, including your unique selling proposition. This distinguishes your product from the others on the market.
Let’s start with your brand name and logo. Create brand logos that are both simple yet powerful, in the sense that when a consumer sees your logo, they instantly recognize and remember your brand. The same is true with your slogan. The moment your slogan pops out, the consumer must be able to tell which brand or business that slogan belongs to. If I say, “It’s finger lickin’ good,” what’s the first thing that comes to your mind? You think of KFC and chicken. That is the best way to test whether you have an effective slogan or not. We strongly suggest that you consult design professionals, especially regarding your logos, colors, and themes.
Arguably, one of the most important things you have to work on is your unique selling proposition. With the sheer number of products available to consumers, you have to differentiate yourself to stand out, and this would be through your unique selling proposition. What is it that you give to consumers that your competitors can’t?
Develop Your Brand Story
Who doesn’t love a good story, especially one you can resonate with? Your story tells the consumer why you exist and what are your goals, your values, and your vision. This way, you connect to your consumers on a more personal level and get to know how they feel about you. A good story could inspire them to share your brand with others. Remember, the most important thing in creating your story is to be authentic. Consumers, nowadays, crave authenticity. They choose brands they resonate with and seem genuine.
Establish an Online Presence
First things first: you have to create your own website. This is how the consumer reaches you in the digital world, and it will serve as your store online. This is where your sales will come from, so you have to ensure that your e-commerce website design is both visually appealing and easy to navigate. For this, we strongly suggest that you seek help from a professional e-commerce website builder. When your website is done, create a social media presence. Social media will give you free access to a wide audience. Start on your marketing strategy to get consumers. Target which social media platforms would be the best fit for your brand and image, and then continuously create content to keep yourself current and relevant to users.
This is just an overview of how to create your brand. Building a credible and successful brand could take a long time. Here at Advanced Digital Media Services, we do more than just help you build your brand. It is our goal to help your e-commerce business become successful and profitable. Get in touch with our SEO experts now by filling out the form below.