Social media has become a focal point in many people’s lives. It has become our way of connecting and sharing our insights with others. This is why these social media sites are also among the best ways to market products on the internet. With the wide reach and diverse population of social media, it has become one of the most capitalized online platforms for brands.
There are hundreds of social media sites available online with different features depending on what the user is looking for. There are those with a complex number of features like Facebook, while others focus on certain points like Twitter, which focuses on short texts, and then there’s Instagram and Pinterest, which focus more on images and visuals. While most people are probably familiar with Facebook, Twitter, and Instagram, there are some who are not yet acquainted with Pinterest.
What Is Pinterest?
Pinterest is a social media network where users are allowed to share and pin images related to their interests. Pinned images are organized in groups called boards; think of them as virtual cork boards. Pinterest focuses on personalized creations that showcase one’s interests, tastes, and what people find visually appealing.
The goal of Pinterest is to display your boards in the hopes of finding and connecting with like-minded people. Because of all of this and the visuals people pin to their boards, brands have an easier time finding users they think will like their products more. Most brands don’t want to be left out, so they started learning how to use Pinterest for business, and most do not regret doing so.
There are several reasons why you should also consider using Pinterest for your digital marketing strategy. For you and your business, it can do the following:
1. Attract More Consumers Worldwide
As a popular social media network, Pinterest will surely give you the widest and most targeted reach. While most of its users are from the United States, a good percentage were from other countries. This means that Pinterest can also get you more clients across the world.
Also, if your brand is catering mostly to women, this is the best place to market! Most Pinterest users are female.
2. Get Consumers’ Attention Through Visuals and Increase Website Traffic
The younger generations are often associated with shorter attention spans. They are also more skeptical and harder to convince. Because Pinterest focuses on visuals, you have an opportunity to create visually appealing advertisements and posts that will attract the attention of your consumers. This makes it a good platform to increase your website traffic. Link photos of your visuals that can be found on your website and pin them on your Pinterest board.
3. Integrate with Your Website and Facebook or Twitter Accounts
One reason these social media sites are successful is because of connectivity, and Pinterest knows this. Pinterest allows users to post their pins on their other social accounts like Facebook and Twitter. This way, someone can also share your pins to their Facebook and Twitter accounts, getting you a free personalized promotion, which feels more authentic to other consumers.
4. Help You Discover Your Consumers’ Interests
Pinterest is also a good way to get to know your target market. You see their pins and know what they want, how they feel, what their goals are, what they dislike, and many other things. It saves you money on research and gives you a better idea how you could connect with your market. Pinterest is also a good place to learn what the latest trends are. It gives you an idea of what is currently hot today, which you can use when marketing your own products.
5. Bring You Higher Conversion Rates
Unlike other social media networks, the strength of Pinterest lies in the fact that the number of steps from discovery to conversion are greatly reduced. They already get a visual of your product in Pinterest, and once they are interested in it, they simply click it and are redirected to the sales page. This is something that businesses like. After all, the goal of every digital marketing strategy is to convert views into sales.
These are just some of the reasons why you ought to try Pinterest marketing. It’s a new platform for social media marketing, but it’s worth a look given the possible benefits. Should you want to use Pinterest for your business, we strongly suggest consulting social media experts. Advanced Digital Media Services is a reputable social media marketing agency who can help you navigate through complex sites. Contact us by filling out the form below.