When planning your digital marketing strategy, there are a variety of things that come to mind, including social media marketing, paid search, email marketing, advertising, content marketing, SEO keyword research, etc. Your strategy can either make or break your business.
If you want to get one of the top spots on the search results on Google, you should learn how to adjust to its constantly changing algorithms. It’s also important to know that executing one strategy may not be enough to ensure that your business gets the right amount of visibility. This 2021, you should know how to do keyword research effectively.
Marketers know that utilizing strategic keywords is one of the top secrets for an effective SEO strategy putting PPC advertising behind. This is one of the major reasons why you should take keyword research seriously. It can be tricky, but there are steps you can take to ensure that your strategy is effective.
How to Research Keywords for SEO
1. Know Your Industry
You can begin by gathering the general phrases or keywords used in the industry you belong to. You’ll be surprised at how much you can find out about the market by simply looking at it. You can also use this as a guide when writing content for your website. As the owner, you probably have a good grasp of the phrases and terms used in the industry.
Another great thing to do is to talk to your sales team. Since they’re the ones who face your customers or clients, they have ideas as to what your target market needs or wants to know or purchase.
Lastly, have a look at what your competitors are doing and what topics they’re writing about. All of these things can help you build a solid foundation for your keyword research tactics.
2. Write Down Words That Describe Your Company
Now that you know the keywords and phrases that are thrown around the industry, it’s time to look closely and find out the words tied to your business. These terms can either be tied to the products you sell or the services you provide. The terms you’ll list down may not be the exact keywords you need, but it brings you one step closer to the right ones.
3. Understand the Intent Behind Keywords
Visibility online won’t contribute anything to your business if you are unable to direct qualified traffic to your website. Qualified traffic bears more weight in conversion rates than visibility. To get their attention, you must familiarize yourself with the intent of keywords and know how to utilize them accordingly.
The intent of keywords vary from commercial, transactional, navigational to informational keywords:
People use informational keywords when they want to learn about something specific. They can type in questions like “Why is the sky blue?” “What’s the weather today?” and “Why is my dog not eating?” There’s no limit to what people will search online.
Navigational keywords are used when people want to know how to get to a specific place.
Keywords with commercial and transactional intent are used by people who surf the internet for things they plan to purchase. When people enter transactional-related keywords, they expect to find services, shops, or products that they can avail.
Find out the types of questions your target audience is likely to ask. This will lead you to the keywords you need to direct qualified traffic to your website.
4. Use a Keyword Research Tool
There are different keyword research tools available, from free ones to paid ones. Consider your budget and goals. Choosing two instead of one can be beneficial for you. You can try using one paid tool and one free tool and see what gives you the results you desire.
5. List Your Keywords
When you’ve generated the keywords related to your business, you’ll soon come up with things to write about. From there, you’ll be able to have a clear-cut content strategy. Aside from that, you should also conduct a competitor analysis to see who among your competitors are already ranking on the top results of search engines.
With that, you can start formulating a better way to come up with unique content to share with your target audience. When you do that, you’ll see the growth of your business in no time!
If you don’t have a lot of time on your hands to do all of this, Advanced Digital Marketing Services is here for you! We can perform meticulous SEO keyword research to boost your company’s ranking in the digital world. ADMS utilizes three of the best keyword research tools so we can compare the data to target the most searched keywords for your business. We also have experts in web development and content creation. What are you waiting for? Contact us today!