Google My Business is not just a business listing. You establish a good first impression on prospective customers and clients when your GMB account can be seen on Google. For that reason, managing your Google My Business account should be on the list of your priorities.
Running your business, however, can already take too much of your time, and making sure that your account is properly managed can be easily overlooked. The good thing is that there are digital marketing companies you can hire to help you manage and update your account from time to time.
When you hire a digital marketing company, you can focus on running your business without having to worry about keeping your GMB account updated. With a well-managed GMB account, you will get the following benefits:
1. Boosting Your Local SEO
One way to ensure that your GMB listing appears on local search results is to have it verified. To do this, it is important that you input all the important details about your business. Having your business verified by GMB can help your listing stay on top of local search results whenever prospective customers and clients search for specific services or products.
With a consistent high ranking on Google, your local SEO can be boosted. This will help your business attract more prospective customers and clients and convert them into regularly paying ones.
2. Making It Easy for Customers to Find Your Business
Many people struggle to find a place, such as locations of businesses, when only given an address. GMB helps people find business locations easily as it puts businesses on Google maps and other GPS apps.
When you input your business address on the GMB application, you will be able to pin it on Google Maps. This gives prospective clients and customers the option of clicking on your address and seeing directions to your physical location. It just might take some time (24 to 48 hours) for Google to verify it.
3. Allowing Customers to Leave Their Reviews
Most people read reviews about a service or a product before trying it. With an updated GMB account, your clients and customers have the option of leaving reviews and comments about your services or products.
The reviews given to your business can be displayed on your GMB listing. Such reviews will serve as proof that you are among the best and most trustworthy companies in your industry.
After customers leave their reviews, you have the option of replying to them. This can help build your connection to them.
What Are the Benefits of Hiring a Digital Marketing Agency?
Digital marketing, such as GMB optimization, plays an important role in establishing your business’ presence in the vast digital world. That means your Google My Business listing can be as important as your business website. They are both vital tools that help in marketing your company online. With a digital marketing company managing your GMB listing, you can rest assured that everything is done properly. Here are some reasons why you should consider hiring a digital marketing agency to manage your Google My Business:
1. GMB is part of a strong SEO strategy.
Approximately 97% of people learn more information about products and services online. That percentage of people might be just a number for some, but it is important for you as a business owner. You look at it as the percentage of potential clients or customers, and that should be reason enough for you to make your online presence stronger.
A digital marketing company knows the ins and outs of SEO strategy, so hiring one can help your GMB listing stay on top of local search results.
2. GMB’s features constantly change from time to time.
Google constantly updates GMB just as it updates its algorithms. Features are added, removed, or modified to improve how they affect the rankings on local search results.
When you are so focused on running your business, it’s easy to lose track of the updates that Google implements. With a digital marketing company managing your GMB listing, you will be able to keep up with the changes, and you can rest assured that the features are properly utilized by experts.
3. GMB optimization takes effort and time.
Setting up your GMB account is simple: inputting your business name, address, contact number, and other details is a one-time event. However, GMB involves other elements that require attention from time to time, such as answering questions, reviewing comments, and updating certain information.
Since some of the above-mentioned elements need to be updated regularly, managing your GMB will require both effort and time. When you hire experts to do it, you will be able to focus on more important things.
Managing Your GMB
With the above-mentioned benefits of having a fully optimized GMB listing, there is no doubt that it can help businesses. Hiring experts to do the job for you can give you two things — more time to focus on your business and the assurance that everything is done right.
If you are looking for a digital marketing company to help you, Advanced Digital Media Services offers Google My Business services. We have a committed team that can help you. Contact us now, and let’s set up your GMB listing.