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How to Write Good Website Content for SEO and Ranking

Table of Contents

On-page SEO involves optimizing individual pages on your website to rank higher in Google and other search engines. Apart from the use of correct coding within your pages, optimizing website content and title tags will help you get more traffic.

How to Write Good Website Content

Your website content is what will drive customers to your business. It likewise plays a major role on your position in the SERPs. Listed below are some tips on how to create compelling website content.

1. Write Useful and Relevant Content

Customers and search engines want nothing but high quality, interesting, and relevant content. It should be clean, professional, and written to address the needs of your target audience.

Be more creative. Your website content can be in the form of a video, infographics, an image, text, or a combination.

2. Use Keywords Carefully

Do a keyword research before you start writing. Instead of trying to retrofit keywords into an existing piece, use keywords as your foundation to deliver a richer user experience for your site visitors.

Once you know your target keywords for a specific piece of content, add them in strategic places like the title, headers, meta description, and more. Use the keywords naturally. Google may penalize you if you stuff them to manipulate your ranking.

3. Add Links

Adding the right types of links on your website is an effective way to improve your search ranking. Make sure to use relevant and descriptive anchor text, so readers know what they’ll get if they click on the link you have provided.

If your content is not linkable, they are highly unlikely to rank in the SERPs. If your website is not visible online, you won’t get as much traffic and sales as you should. Make sure your content can be linked back to and shared.

4. Make It Mobile Friendly

Google and other search engines almost always favor mobile-friendly websites. Make sure your content uses a responsive design and is optimized for smartphone users.

5. Create Accurate, Descriptive Title Tags

Title tags are also important for on-page SEO. Title tags factor into helping search engines understand your page content and are used in three major places: search engines, web browsers, and social media networks. Unfortunately, not everyone knows how to write title tags for SEO.

To begin with, you have to use titles that are unique, recognizable, and that contain important keywords. Search engines find unique titles more valuable, and users are more likely to click on them, which will drive more traffic to your site. Social media networks also use your title tag when your page is shared. This will help them to determine what to display.

The best title tags for SEO are those that aren’t too long, as search engines won’t be able to display it in its entirety. Try keeping it under sixty characters. Do not stuff your title with excessive keywords, as it is frowned upon by search engines and will decrease your ranking.

6. Optimize Meta Descriptions

These short blurbs, less than 160 characters, are important for giving your audience a summary of what your page is about. While meta descriptions do not appear on the page itself, they are displayed along with the title of the page in the SERPs. Google may use it as a featured snippet if it matches up to a customer’s query.

To drive more traffic to your website, you have to write a unique and compelling meta description for each page. This will help to pique readers’ interests and make them click through to read more.

These are just some of the most important tips you can follow to help increase your search engine ranking. Dictate the direction of your website’s traffic flow by keeping your website content unique, relevant, and linkable.

If you are looking for an experienced website content writer and other affordable SEO services, call Advanced Digital Media Services now! Website content management is easy for our experts. We look forward to helping you make your mark on the internet!

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ADMS Paul Donahue

About Paul Donahue

Paul Donahue has been in the digital marketing realm since 2009. He has an intense passion for creating a dynamic digital presence for his clients through modern websites that rank well on Google. His company’s website is Colorado’s top-ranked SEO company. Author of three books published on Amazon, he is particular about staying abreast with the constantly changing SEO and digital marketing industry trends.

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