Content marketing is a great way to build a brand and business. Businesses can use content to increase brand awareness, attract customers, and grow sales. That’s why most top content marketers now spend more than 40% on content strategy. However, marketing professionals also face content marketing challenges like any discipline or industry.
Content marketing is not always easy, especially when your company is just starting and has a small staff. You’ll face many content marketing challenges as you work to create engaging and compelling content.
Advanced Digital Media Services helps businesses avoid wasting time and money fixing marketing issues by creating engaging content that reels in target audiences. We’ve gathered the top content marketing challenges that marketers face today based on our research and experience. We hope that these tips will ensure you never have to be one of those brands that have difficulty overcoming marketing challenges.
What are today’s marketing challenges?
Digital marketing is a growing industry that has created many content marketing challenges. It is not enough to spend money on content writing. It would be best to have a content marketing campaign to ensure you get a great return on your investment and that your audience reads the content you create.
Your blog post alone is not enough to convince your audience to act. If your articles aren’t optimized for search engine optimization (SEO), then your audience may not be able to find you. A more targeted marketing strategy is needed that includes SEO, understanding Google Analytics, and a better understanding of content trends.
To overcome the challenges of digital marketing, it is essential to spend time and effort on topic creativity to ensure that you are writing the content that your audience likes. For example, to ensure your content isn’t lost in Google’s vast digital universe, you need to use many digital resources.
Challenge #1: Insufficient Budget and Resources
It is easy to create content. However, producing good content is not always a walk in the park.
Small businesses are often responsible for their content marketing growth. To produce consistent quality content takes skill and time. You know your business better than anyone, so you are the best person to blog about it.
Many marketing issues stem from a lack of or insufficient budget. Many businesses find that time is the most significant barrier to content marketing. It makes sense to pay someone to produce content if you don’t have the time.
How to overcome it:
- Look at what others have done. Likely, similar businesses have already written great content on similar topics. These topics can be used as inspiration to help you develop your content marketing campaign.
- Reuse and recycle content. You can always rework existing articles. Rework older articles to make them more compatible with your SEO strategy. Also, update any information, products, or services to ensure consistency in your brand voice.
- Repurpose a video. You are missing an opportunity to market your content marketing strategy if you don’t have a blog post accompanying your informative webinars.
- Outsourcing content production. Hiring professional content marketers or creators ensures that your content is consistent and high-quality, and that your return on investment is satisfying.
Challenge #2: Saturated Market and Increased Competition
Market saturation and competition are challenges of digital marketing because when businesses saturate markets, there is more competition, making it harder for businesses to stand out. As your audience demands more attention, so do their expectations, putting you under more significant pressure to deliver exceptional content consistently.
How to overcome it:
- Create unique value propositions. You need something that will set you apart from your competitors. You can achieve this by focusing on areas that no one has ever touched before. Staying current on the latest trends will keep you in the know.
- Partnering with a Content Marketing Agency. Working with professionals might be the best solution for you if you’re too busy to keep up with all the changes and regulations in the content marketing industry. They are deeply embedded in the industry and will keep you informed of any changes.
Challenge #3: Producing high-quality content
Content is one of most effective ways to promote your brand or business. However, it must be of the quality that B2B buyers expect and want.
Producing high-quality content is one of those content marketing challenges that calls for giving readers something new that is of real value.
You can get a good idea of what standards your content should meet or exceed by researching the content of your top competitors. Google uses several metrics to determine engagement with content on these pages, such as bounce rate and time on page.
Focusing on the metrics that will help you rank high for relevant searches in a competitive marketplace is not enough. You must make your content stand out and unique. Without a strong point of difference or opinion, it’s unlikely that you will be able to attract your target audience.
You want to create content that is 10 times better than what you see in the SERPs. It’s not enough to make generic content that is ‘one-size fits all’. You can create high-quality content that is engaging for your audience by finding a unique angle. Then, develop it thoroughly.
How to overcome it:
You must create quality content that offers real benefits to your readers if you want to be different from the rest.
Three things are essential to quality content:
These characteristics ensure that your audience finds your content valuable, trustworthy, and reliable. This makes it easy for existing readers to return and new readers to find value in your content.
Competing for attention online provides high-quality, consistent content that resonates well with readers.
Challenge #4: Managing Publishing Schedules
In discussions on content marketing, the term “signal and noise” is often mentioned. The signal is your content, and the noise is everything else. The pressure to publish more content, especially with the volume of content produced everyday, is often too strong to ignore.
You can find countless blog posts, whitepapers, and guides that tell you that publishing at least once a day is crucial for content marketing growth. What if you can’t keep up with this publishing schedule?
Let’s not forget the importance of balance. It isn’t easy to create consistently high-quality, hyper-relevant content within a given time frame. Content marketers can quickly become exhausted by the nature of content marketing.
This is not only bad for content marketers’ health but also for the content. If a creator cannot stop producing irrelevant content, it is a sign that all their efforts will be wasted.
How to overcome it:
- Create a sensible publishing plan. A plan will help to avoid content production burnout.
- Know your team’s limitations. Outsourcing part or all of your content production can help reduce the stress that content creation can place on businesses.
- Be flexible. For example, change the blog schedule every few weeks if you publish weekly blogs. What works best for you and your company will depend on your target market and the type of content that resonates with them.
Challenge #5: Accurately measuring content ROI
It can be difficult to calculate the return on investment when it comes to content marketing strategies. It is crucial to define your goals to understand your ROI better.
An increasing focus on analytics and measurement results from data-driven marketing investments. If you don’t monitor and analyze metrics (such as backlinks to posts, traffic flow from and to your content, domain authority, volume of email enquiries, social media shares), you won’t be able to know how well your content is performing.
How to overcome it:
- Assign a value to each website visitor. Track how many people visit each piece of content. You can use lead magnets such as whitepaper to assign a value to the number and quality of leads generated by the downloads. Pardot and Hubspot are marketing automation platforms that allow end-to-end tracking from the initial visit to purchase.
- Use the right tools. Ensure they are correctly configured to measure content ROI accurately. Google Analytics, Google Search Console, and Dashboard visualization software such as Databox are some of the most used analytical tools by B2B organizations.
Each marketing team will face unique content marketing challenges. However, if you are stuck in a rut or have questions about your business, remember that even if your budget is not large, it’s essential to know your audience and create a coherent message and branding strategy. Then, you can track the most valuable results for your company.
With so many marketing channels and mediums, fragmented consumer attention is also a constant challenge. How do you ensure that your blog content or posts get the attention they deserve? This fundamental question will continue to be one of the biggest content marketing challenges of the future: How can people find out about your work and become a part?
You’re not the only one feeling overwhelmed by digital uncertainty or new content marketing challenges. Partnering with content market experts like the Advanced Digital Media Services team is crucial to helping you achieve better marketing results. Our content creation teams work closely with clients to establish business goals and create a content strategy that elevates content marketing or blogging.
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